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Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals

33Across

The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across. As a result, we saw an increase in cookie alternative spending across.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read. Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. Search advertising: Emphasize your call to action.

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Key Cookieless Trends from August – September, 2022

33Across

We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August - September, 2022. The report answers. The post Key Cookieless Trends from August – September, 2022 appeared first on 33Across.

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Innovations in Search and Social [August 2023]

QuanticMind

There is no change to paid advertising opportunities on the platform as of right now, but that may evolve as Musk and team build out and expand X's organic and paid offerings. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

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Google launches AI tool for YouTube ad optimization

Martech

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline

33Across

While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the. The post 3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline appeared first on 33Across.

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Native Curated Packages: Driving relevance and engagement for advertisers

Liveintent

Investment in native advertising is booming. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

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