B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%


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How to increase revenue without increasing spend


30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The post How to increase revenue without increasing spend appeared first on ClickZ.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.

Why B2B Marketers Should Try CTV Advertising


Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. of total media spend.

Digital ad spend: Paid search continues to dominate in 2019


The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. 30% of respondents indicated that understanding Amazon advertising techniques posed a challenge. Trends that will influence 2020 spending.

What is Marketing Spend?


What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. Those expenses make up your marketing spend. What is marketing spend?

How Much You Should Actually Spend on Digital Advertising in 2020


If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" When it comes to ad spend, there just isn't a perfect answer for every business. return on ad spend (ROAS).

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more


Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Segments of advertising that were pulled.

Zenith: online advertising will exceed half of global ad spend in 2021


Online advertising will account for 52 per cent of global advertising expenditure in 2021, exceeding the 50 per cent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. Online ad spend grew 17 per cent in 2018, but based on activity in the first half of 2019 Zenith said it expects only 12 per cent growth for the year as a whole. By 2021 it expects internet ad spend growth to have fallen to 9 per cent year-on-year.

6 top e-commerce display advertising ideas


The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. 6 ways to create your best ever e-commerce display advertising campaign: Automated production. Agility in real-time for e-commerce display advertising.

Essential online advertising trends | 2021


Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. ” The Data Shows Content Marketing Beats Advertising.

8 Ways Display Advertising Can Help Travel Advertisers


It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. Indeed, travel ad spend in 2020 plummeted by 60%.

Should You Advertise on TikTok?


You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend

Marketing Insider Group

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.

5 Social Media Advertising Trends | 2021


While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising.

How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. Instead, you can boost sales without spending more money, by working with the leads you already have. Instead of spending more money on additional lead-generation campaigns, go through your current database.

Exploit the hours employees spend on social media


So, my first advice: if you are in the social networking, social media marketing, online advertising, or online community manager world, the above intel is money in your pocket. The post Exploit the hours employees spend on social media appeared first on Biznology. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product.

The Essential Marketer’s Guide to Advertising in Gaming


Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend.

Silverline Generates 195% Return on Advertising Spend with Madison Logic

Madison Logic

The post Silverline Generates 195% Return on Advertising Spend with Madison Logic appeared first on Madison Logic Blog. Challenge: Rich Resnick, the co-founder and President of Silverline, oversees the go-to-market strategy across their diverse set of clients and guides the sales organization, along with marketing and delivery, to ensure all clients receive maximum value from their investment.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products).

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Share of advertising budget dedicated to interactive marketing : shift the money from the typical print and TV ads and invest in online channels. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. In May, respondents, on average, said they were spending 23.2%

What Is Return on Ad Spend (ROAS)?


What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend.


The Right Way To Spend Millions on Senior-Living Advertising


The Fathom Healthcare team has had the privilege of running paid advertising for several different major senior-living and assisted-living community organizations. One basic challenge in the digital advertising world is trying to determine WHO you are targeting. Like with some other healthcare organizations, advertising in this world involves targeting both caregivers and those in need of care. This means advertisers need to a.) advertise on mobile devices, b.)

How Much Should Health Systems Spend on Search Advertising?


The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. Unfortunately, there is not a simple answer because so many factors can determine the “right” amount to spend. That said, here are some things to consider when budgeting paid advertising for a healthcare organization: 1. What are your goals from paid advertising?

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018.

5 key programmatic advertising trends you need to know | 2021


Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive!

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion.

5 In-App Spending Trends to Watch

Martech Advisor

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. In-App Spending and eCPMs on the Rise.

Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study


Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from IAB UK and PwC. Yves Schwarzbart, advertising industry relations manager at Google UK. “It’s It’s good to see continued, double-digit growth in times where uncertainty over Brexit could easily affect advertising budgets.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.