Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. In this article, we will explain the following points: What is SEM? Why is SEM important? What is SEM? SEM is divided into two parts.

A Complete Guide to SEM (Paid Search)

Spiralytics

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! Jump to a section: What is SEM? Why SEM Works for Businesses. Search Advertising Platforms. Search Advertising Trends & Statistics. How to Build a Solid Search Advertising Strategy. Essential Tools for Your SEM Campaign. SEM Mistakes to Avoid. Competing in the Search Advertising Market. Taking SEM to the Next Level.

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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Small Business Guide to SEM

Spiralytics

Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. SEM Small BusinessBusiness success doesn’t happen overnight. It takes a solid strategy to grow your small business.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. The post Five SEM Highlights of 2018 appeared first on QuanticMind.

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5 Advanced SEM Strategies for Businesses

Spiralytics

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online AdvertisingThe reason is simple.

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SEM Platforms and How They Differ

Spiralytics

While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. 59% also use paid search / SEM. Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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SEM Optimization Techniques: Are You Overpaying Google? [eBook]

QuanticMind

SEM bidding optimization is the most significant way to achieve peak performance in paid search. A number of techniques and tools are available to help advertisers take on this challenge, but there are strengths and weaknesses among these. Manual bidding is a powerful technique that gives the advertiser control, but at the expense of effort. This data is the key and the fuel to unlock and boost SEM. Learn More About SEM Optimization Techniques and PPC Bidding.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage

QuanticMind

Once considered a soft option for PPC advertising, Bing Ads now offers a wide array of opportunities for advertisers to reach their desired audiences and drive meaningful revenue. Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. For one, Bing Ads rebranded as Microsoft Advertising, and that’s just the tip of the iceberg. Microsoft Advertising Editor. Microsoft Advertising Editor is a unique campaign management tool.

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4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom. Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACA

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The SEM Guide to Researching and Selecting Keywords

Spiralytics

Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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6 Free Tools That Make SEM a Breeze

Spiralytics

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. Probably the most common reason for SEM budget underspending is setting your budget too low. Another common reason you might underspend your SEM budget is if your conversion rate is too low.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Advertisers can utilize remarketing ads in either text ad or display ad format to communicate to their custom created audience. Remarketing has proven to work well because it gives advertisers the control to create ads based on visitor behavior. Bing is often overlooked by advertisers and eclipsed by Google Ads in the world of search.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

WordStream offers a set of free (as well as fee-based) tools to help find and group keywords, as well identify negative keywords for PPC advertising campaigns. 10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

How to Develop a SEM Plan That Works for Your Brand

Spiralytics

Paid Advertising SEM“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Yet, 3 out of every 10 manufacturing marketers in the US are not taking advantage of this advertising channel. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.

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Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

QuanticMind

In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. And as a Paid Search Marketer who has lived through numerous Black Fridays — and countless promotional SEM campaigns — you know that some seasons are, well, busier than others. In Part II of our Enterprise Paid Search Pain Pain series, “Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?”

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). So while it’s easy to grasp why for-profit businesses need to invest in search engine marketing (SEM) to get more reach and drive sales online, until recently it was unclear if SEM really is a necessary investment for higher education institutions. Why Use SEM for Higher Education?

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls. The post 3 Tips for Hospitals To Fuel Content Marketing with SEM Data appeared first on Fathom. Analytics / Big Data Healthcare Online Advertising / SEM / Display SEO healthcare marketing SEM

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Google AdWords (recently renamed Google Ads) is a frontrunner in developing solutions to automate and optimize advertising. They continue to roll out new tools that help marketers automate their PPC and display advertising efforts. The growing list of Google Adwords automation features advertisers can take advantage of in 2019 include: Responsive Search Ads.

Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution

QuanticMind

A great many search marketers can attest that in the modern, highly competitive world of PPC advertising, it is difficult to drive consistent and unwavering growth. The SEM team at 1-800-Dentist knew it was time for the latter. Once 1-800 Dentist came aboard, they soon learned why a global community of data-driven marketers rely on QuanticMind to anticipate and execute the best and most granular advertising investments.

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Why Automation is Key to Your SEM Success

QuanticMind

The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM. Yet despite this recent, exponentially growing interest, publishers and advertisers have barely scratched the surface of what these terms mean and just how they can fuel data driven decision-making with automation in order to propel better and more consistent results.

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Using Bing as an Alternative SEM Tool

The Lead Agency

Why Use Bing Advertising in Your Digital Campaign? A lot of advertisers overlook Bing as it just doesn’t have the scale of Google; however global statistics are slightly skewed. This makes the channel particularly effective for advertisers in competitive fields. Millions of advertisers use Google to promote their products and services, which has made its advertising platform overcrowded and saturated.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools.

Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. New Opportunities for At-Scale SEM Programs.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). According to Brandpoint’s State of Content Marketing for Financial Services report, reaching the right audience is the biggest challenge for financial services marketers, followed by generating traffic and keeping up with the competition: These challenges can all be addressed when you develop a targeted, comprehensive SEM strategy.

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SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know

QuanticMind

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? So, for those running SEM advertising for Black Friday…what do you need to know? What does that mean for your SEM advertising campaigns for Black Friday and Cyber Monday?

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The importance of knowing what competitors spend on SEM

Biznology

Our data shows that there are more than 150,000 retail advertisers spending less than $1,000 per month on Google’s PPC properties, including mobile. For reference,our technology monitored 161,954 total advertisers in retail, so the vast majority spend less than $1k each month. For reference, the 0.52% figure for Finance above represents just 25 advertisers. Somehow, it always seems to be analytics season in the world of search marketing.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Here are some insights into how you can navigate regulatory compliance in the world of SEM. GDPR’s Impact on SEM. Advertisers use Google’s consumer behavior data to target new audiences with their advertising message. This is a necessity if you use cookies for retargeting in online advertising. For you as an SEM professional, that means you have the opportunity to get ahead of the game by adhering to its set of data privacy laws.

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