Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal.

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The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). Below, let's review ROAS. In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Ultimately, ROAS is meant to measure the effectiveness of a specific ad campaign, not your overall ROI -- more on that below. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. The result has been a 12% lift in ROAS, but this is only part of the success story. Ready to take your advertising game to the next level? The post Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization appeared first on QuanticMind.

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E-commerce Advertiser Pet Circle Scales Program with LTV Optimization

QuanticMind

Many years ago, it would have been impossible for marketers to “truly” focus on customer LTV optimization – but with the marketing channels we have… Case Studies Customer Lifetime Value LTV Optimization paid search optimization QuanticMind Case Studies target roas

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Otherwise, you won’t know your ROAS (Return On Ad Spend) and therefore won’t be able to measure how effective your efforts were at producing results. These are the metrics you need to determine your ROAS. You should be able to answer “What is my ROAS from my spend?”.

What is Programmatic Advertising?

Outbrain

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Let’s take a look at what is programmatic advertising, and how it works. Programmatic advertising explained. Programmatic advertising takes the entire process to a new level.

Case study: Choozle’s advertising strategies

Choozle

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. Don’t forget to read the accompanying choozlechat for a more in-depth look at our internal marketing & advertising strategies.). View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs.

Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. With the emergence and proliferation of predictive advertising technologies that predict consumer behavior before it actually occurs, that future may well be here. . What is Predictive Advertising? But for digital marketers, the most valuable application will be predictive advertising. Optimizing bids to maximize return on ad spend (ROAS).

Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

The relationship between retailers and advertising is at an interesting cross-section. Retailers are pouring billions of investment into advertising, specifically digital, at a record amount this year alone. ” the real discussion should be around “what does the next evolution of digital advertising look like?” Also Read: Are Advertisers Getting Purchase Intent All Wrong? The missing link in digital advertising.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). Currently only maximize clicks, eCPC and target ROAS are available for Google Shopping campaigns. They also recommend 50 conversions in the past 30 days for Target ROAS. Advertising Pay-Per-Click

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

Our fifth chapter explains how predictive advertising management bridges skills gaps – along with many of the most crucial gaps in digital advertising and marketing as a whole. Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps. What are the biggest skills gaps and knowledge gaps in advertising today? Removing uncertainty in the advertising ecosystem. Advertising isn’t static.

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Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. Here’s the problem with creating advertisements from scratch. The problem with creating advertisements from scratch. There’s no such thing as a perfect advertisement. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign. In just four months, the Wizards won a 277% ROAS.

How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Target ROAS.

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How Custom Omnichannel Marketing Analytics Can Make or Break a Campaign

Digilant

Anticipating and understanding consumer behavior and engagement with your brand is perhaps one of the most challenging tasks for marketers and advertisers. Analytics can help you increase return-on-ad-spend (ROAS).

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to Bigcommerce.com , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign.

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choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the better chance that you have of being early to fill the top of the funnel. Once mid-December hits, as work slows for many and people are more focused on the holidays, it may be more valuable for some businesses to slow advertising until the new year.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Digital marketing case study: Havenly

Choozle

Havenly switched to self serve advertising to gain control over the strategy of their display campaigns. ROAS for fully-managed campaigns). The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy case study digital advertising strategy digital marketing strategy havenly in-house in-house best practices in-house case study increase revenue strategy switching to in-house

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant

sectors, with programmatic accounting for 19% of healthcare digital advertising budgets versus 80% elsewhere. However, operating behind-the-programmatic-curve is also understandable, given the unique challenges that healthcare advertisers must navigate. It’s time for health and pharma to go “all-in” on digital , by effectively embracing all of the available channels and quality data to achieve advertising goals, while also gaining scale and efficiency.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. If you already have your video hosted elsewhere, you might be tempted to simply link to the video in your post and advertisement. Plus, you're already going to pay for Facebook advertising.

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How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

The next logical step as an advertiser would be to now try and sell that product, so you should now tailor your ads further down the funnel with the call-to-action ‘buy now’. RLSA is a powerful yet simple way to increase conversion actions from past visitors and potentially increase ROAS. B2B Online Marketing Blog Search Engine Advertising AdWords remarketing

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5 Digital Marketing KPIs You Can’t Ignore

Digilant

Programmatic advertisers can use the CPC metric to inform budget and bid amounts and to maximize the number of clicks based on budget. Return on Advertising Spend (ROAS): ROAS is the metric used to measure the revenue you receive for each dollar spent on marketing.

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Outbrain Advertisers: Did You Miss These Product Launches?

Outbrain

Over the past few months, the Outbrain team has been busy launching a host of innovative products shaped by feedback from our advertisers. We know App Marketers are constantly looking to drive installs from the right users, resulting in more ROAS and long-term growth.

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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Quip is always measuring ROAS. ” Quip has also seen success advertising on podcasts – another form of media that people access on flights by downloading them to their devices beforehand. Perspective Programmatic Advertising Customer Acquisition Direct to consumer homepage Performance marketing RetailAd costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year.

Ecommerce Content and The Power of Intent

Keywee

On the contrary, there are countless eCommerce advertisers that are driving sales. Because of these three factors, we’re seeing high ROAS (return on ad spend) when using content to drive sales. Advertising Publishers

4 Keyword Filters to Run in Every Search Account

Fathom

While increasing bids above the first page minimums may not be an option for all advertisers, depending on budgets and purpose of the keywords, this filter is great for identifying keywords with opportunity to improve. If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. High CPL or ROAS below target. Blog Feed Digital Advertising

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc.,

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers? Advertising

The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance. Search engine marketers using Bing as an additional advertising channel will find this snapshot particularly beneficial.

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Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant

This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. . The existing set of online advertising solutions is conceptually inadequate for what marketers need to be successful in 2019 and beyond”, says Raquel Rosenthal, CEO of Digilant. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

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A/B Testing: The ABCs of Paid Social Media

Keywee

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Continuous testing ought to be a key part of every social media advertising campaign. Advertising Content Marketing Publishers a/b testing ab testing content distribution content marketing facebook AB testing facebook audiences facebook marketing

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. UPDATED FOR 2020!

Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Also Read: 5 Secrets to Winning Native Advertising. Using Product Audiences, it allows advertisers to remarket to customers using specific products they have viewed or added to their cart. But also keep an eye on Return on Investment (ROI) and Return on Ad Spend (ROAS). Display and Native Advertising