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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Contributed post.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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Effective PR Communications During an Economic Downturn

SmartBug Media

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

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Utilizing PR Tools When Growing Your Company’s Brand Recognition

Stevens & Tate

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

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Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

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PR Insights: The Art of Newsjacking

Champion Communications

Pump a lot of money into advertising? The post PR Insights: The Art of Newsjacking appeared first on Champion Communications. When trying to educate your buyers on how your solution can help them overcome their challenges, what is the best way to broadcast your brand’s messaging to millions of decision-makers?

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