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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. If you want to establish trust with your customer, you must show your true self and keep it real.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Fixing Digital Display Advertising. From the perspective of the advertiser, they can be expensive and complicated to understand and manage. Advertisers buy ads using BAT.

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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Forget B2B and B2C: The Future of Marketing is P2P (On24). ABM and Modern B2B Advertising: Reaching the Buying Committee at Your Target Accounts (Demandbase). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions. All at no cost.

P2P 69
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SMS marketing is taking over

DotDigital

Especially for businesses that are just starting out and are looking for a way to start advertising without spending too much money in one go. In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. With advertising it’s about reach and frequency, and you’ve got to pay your way to get there. Every other business, any other business no matter how big or small.

P2P 100
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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

These always-on campaigns are MindTickle’s digital advertising foundation, allowing them to constantly move accounts in-market to the next stage in their journey. “We We live in a P2P world. Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.