Bionic Unveils AI-Powered Media Planning Tool

Bionic

Isn’t it about time for your media planning software to recommend your media plans? Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming. Netflix recommends your movies.

Bionic Unleashes Collaborative Media Planning Capabilities

Bionic

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning.

New Date Formats for Global Media Planning

Bionic

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams.

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients

Bionic

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. Check out Bionic for Advertisers and Bionic for Agencies.

Bionic Speeds Media Planning with New Teleport Tool

Bionic

As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place.

Prove How Much You Saved on Your Media Plan

Bionic

You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Advertising is a big investment.

How to Erase Costly Mistakes from Your Media Plans

Bionic

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts.

SEM: What is it and Why Should it be part of your Digital Media Plan?

Digilant

Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. And as little as $5 per day can get a company started when choosing to work with pay per click (PPC) advertisements. .

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. LinkedIn Advertising Wish List. Advertising Lead Nurturing Media Planning Social Media

Remarketing Advertising Strategies with Google Analytics

NuSpark

Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s an amazing chart detailing the major players in online display advertising. . A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges.

Is Programmatic Display Good for B2B advertisers?

NuSpark

This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities.

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions.

Finally, 100% Transparent Advertising Plans!

Bionic

In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark

With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing.

The 25 days of…Programmatic Advertising

Inbox Insight

Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications. What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?! For more on B2B programmatic advertising, check out InboxNEXUS. Let the countdown begin!

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019.

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[Video] Is Your Advertising Working? Bionic Reveals the Truth.

Bionic

Is your advertising delivering the results you expected? See the recording below that demonstrates how these new tools enable you to manage your media budgets while media planning , including: Understand the “what and why” of the new performance management upgrade.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray.

Can Accenture Take Over Advertising?

Contently

To develop advertising and marketing creative for its clients. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. Types of Data-Driven Advertising.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. They let users buy, manage, report on, and optimize display media. Let’s talk retargeting.

How Did That Banner Ad Get To Your Website?

NuSpark

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. They let users buy, manage, report on, and optimize display media. Let’s talk retargeting.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser. If you’re an advertiser, that too is a concern. You have to have a plan with expectations first.

Why Advertisers Need to Start Paying More Attention to TikTok

Digilant

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

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Why Advertisers Need to Start Paying Attention into TikTok More

Digilant

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. I have three other ways to target trade show audiences with advertising that may be worth testing.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI.

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Digilant

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. In-App Advertising.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digilant

Visual Guide for 2019 Digital Media Planning. . Boston, January 31, 2019 —- Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. advertisers will buy $3.8

A brand marketer’s guide to programmatic advertising

Choozle

Why learn programmatic advertising. More and more companies are creating in-house programmatic media buying teams. In fact, the Association of National Advertisers found that 35 percent of its marketers expanded their in-house programmatic buying in 2018—more than double of what they reported for the same survey the year before. Why learn programmatic advertising. The traditional media buying process is prone to error and double-dealing. Social media.