Bionic Unveils AI-Powered Media Planning Tool


Isn’t it about time for your media planning software to recommend your media plans? Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming. Netflix recommends your movies.

Track Ad Creative Placements and Performance in Media Planning Software


Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? Ad Tracking in Media Plans.

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Bionic Unleashes Collaborative Media Planning Capabilities


Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning.

New Date Formats for Global Media Planning


Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams.

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients


Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. Check out Bionic for Advertisers and Bionic for Agencies.

Bionic Speeds Media Planning with New Teleport Tool


As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place.

Five fascinating ways AI is changing advertising


With technology powered by AI, media planners will be able to free themselves up for other high value activities. Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. In each of these scenarios, it’s helping advertising professionals do their jobs with intelligence backed by solid data; much more than humans have the time or capacity to analyze. What does award-winning automotive advertising look like?

Build a Custom Media Planning System without Getting into Trouble


Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.

How to Erase Costly Mistakes from Your Media Plans


Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts.

SEM: What is it and Why Should it be part of your Digital Media Plan?


Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. And as little as $5 per day can get a company started when choosing to work with pay per click (PPC) advertisements. .

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Online Display Advertising, Targeting, and Capturing Leads


A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List


No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. LinkedIn Advertising Wish List. Advertising Lead Nurturing Media Planning Social Media

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Here’s an amazing chart detailing the major players in online display advertising. . A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges.

Remarketing Advertising Strategies with Google Analytics


Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.

Is Programmatic Display Good for B2B advertisers?


This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning.

The missing topic on b2b digital lead generation: advertising


Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions.

Targeting Audiences Not Looking for You; Advertising Options for B2B


With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing.

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Advertisers Want Their Data (or else!)


With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. New Industry Standards Demand Advertising Data. What is Advertising Data?

Finally, 100% Transparent Advertising Plans!


In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

A 10 Step Guide To Creating A Social Media Marketing Plan


billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.

LinkedIn and Twitter Advertising and Marketing Options; A Primer


LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities.

[Video] Is Your Advertising Working? Bionic Reveals the Truth.


Is your advertising delivering the results you expected? See the recording below that demonstrates how these new tools enable you to manage your media budgets while media planning , including: Understand the “what and why” of the new performance management upgrade.

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?


They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray.

The 25 days of…Programmatic Advertising

Inbox Insight

Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications. What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?! For more on B2B programmatic advertising, check out InboxNEXUS. Let the countdown begin!

Fox Interactive Media Plans Ad Network Expansion


Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s Web advertising news web

Can Accenture Take Over Advertising?


To develop advertising and marketing creative for its clients. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness


Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. Types of Data-Driven Advertising.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

Buzzword friendly technologies have a rich history of being co-opted by the advertising industry to add a veneer of legitimacy to otherwise commoditized products (AI, Algorithmic, Programmatic, Dynamic Optimization, Cross-Platform, etc.)

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. They let users buy, manage, report on, and optimize display media. Let’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. They let users buy, manage, report on, and optimize display media. Let’s talk retargeting.

How Did That Banner Ad Get To Your Website?


If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.

Buying Online Display; Click-through Rate & Conversion Considerations


That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser. If you’re an advertiser, that too is a concern. You have to have a plan with expectations first.

Austin Williams Gains 50% Productivity Boost with New Media Planning Software


Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Advertising Flowcharts. Excel Spreadsheets Slow Media Planning.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

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Geofencing? And other ways to target ads to trade show attendees without being there.


Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. I have three other ways to target trade show audiences with advertising that may be worth testing.

Create Beautiful Advertising Dashboards with Bionic Data Studio


Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Use Google Data Studio for Advertising Dashboards. Access 250+ Advertising KPIs and Metrics.