KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 99

Youtube Advertisements Advertising Brand Identity 99

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Marketing Insider Group

JULY 25, 2023

Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. That’s right: advertising and media. So, which AI content writing tools are worth checking out for your marketing? Ding, ding, ding!

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. The launch was accompanied by a captivating advertising campaign led by Ryan Reynolds’s Maximum Effort, showcasing these products.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

6sense

FEBRUARY 10, 2022

Your product or service may be exactly what they need, but generating awareness and interest is always a challenge … which makes the value proposition of B2B ABM advertising a compelling one. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising Agencies 92

Advertising Agencies Advertisements Advertising Trends 92

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 91

Advertising Agencies Advertisements Advertising Trends 91

Top Rank Marketing

DECEMBER 29, 2023

percent rise in year-over-year advertising spending during November 2023, the U.S. ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. And that’s how we know LinkedIn rocks. Ads and Attribution.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Not this: [link]. Click Save.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Valasys

JULY 10, 2023

Many businesses find it challenging to reach their target audience on LinkedIn, the world’s largest professional networking platform. But what if there was a way to use LinkedIn to reach your target audience and achieve your marketing goals? LinkedIn is a highly targeted platform. The key is to advertise indirectly.

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Hinge Marketing

APRIL 13, 2023

You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Here is an overview of the most common paid social media platforms for advertising your professional services firms today. Which ones are worth your time? One of them?

Paid Content 106

Paid Content Advertising Agencies Work Management Marketing Management 106

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. Entry Level AI Marketing Tools.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Does your message on Facebook need to sound different than on LinkedIn?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. The best digital marketing tools we use: DivvyHQ.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Visitor Queue

SEPTEMBER 20, 2022

LinkedIn is one of the most powerful tools that B2B companies can use. Whether you plan to use LinkedIn to advertise, social sell, or gain brand recognition, LinkedIn can be an amazing asset. But, it all starts with an optimized company LinkedIn page.

Linkedin 79

Linkedin Optimization Traffic Advertisements 79

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Biznology

DECEMBER 20, 2019

The following post focuses on how you can attract more event attendees with social media advertising. Unlike all the age-old tried and testified methods of promoting your event, social media has proved itself to be one of the most powerful tools when it comes to boosting your event audience. Not all fingers are the same. can be done.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Navigate the Channel

AUGUST 10, 2023

In the ever-evolving realm of social media, where attention is fleeting and digital marketing is an intricate dance, the landscape of LinkedIn has transformed significantly. LinkedIn, once a platform for professional networking, has now solidified its position as a powerhouse for nurturing leads and driving business growth.

Linkedin 65

Linkedin Marketing & Strategy Ad Exchange Curation 65

SmartBug Media

JANUARY 16, 2020

Every second, two new professionals sign up for LinkedIn. That—and all the other LinkedIn statistics —are very impressive, but it's important to note that t he efficacy and frequency of using LinkedIn can vary drastically from person to person and company to company. Company LinkedIn pages. LinkedIn groups.

Linkedin 118

Linkedin Practices Best Practices Paid Search Agency 118