Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Research Recommendations. Is it advertised on their website? Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. . Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Key Takeaways.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? An excellent example of this comes from my experience in the Advertising Operations world. The post 3 tips to research (NOT market to) your end users appeared first on Heinz Marketing.

Research 104

Research Enterprise Management Tips Work Management 104

Martech Advisor

SEPTEMBER 17, 2019

The relationship between retailers and advertising is at an interesting cross-section. Retailers are pouring billions of investment into advertising, specifically digital, at a record amount this year alone. ” the real discussion should be around “what does the next evolution of digital advertising look like?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% of marketers to learn about the latest developments in their industry.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Why Is B2B Digital Marketing Important? Buyer Personas. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years. Take short-form web videos, for example.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Research Recommendations. Is it advertised on their website? Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Research Recommendations. Is it advertised on their website? Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Marketing Insider Group

JUNE 23, 2020

More so for the comic material it provides that marketing is so much more than advertising. An article – in the old school marketing industry’s bible – that questioned the validity of excessive marketing. To see it in this legacy advertising industry publication, though, took me aback. I had to read more.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. Stay updated with the latest industry trends and adapt your strategies accordingly. How can search engine optimization (SEO) benefit pest control lead generation?

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. This isn't a coincidence, either. How do you measure up?

Research 101

Research CTR Best Practices Open Rate 101

Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Why Do Facebook and Instagram Dominate Social Advertising? Instagram is third, right behind Twitter.

Social Media 112

Social Media Budget Programs Facebook Research 112

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Targeted keyword research is essential for successful PPC campaigns. Cost-effective advertising: You only pay if someone clicks your ad.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

B2B Marketing Directions

JUNE 20, 2021

Respondents were affiliated with organizations operating in several industry verticals. Optimism Reigns B2B International found that survey participants were optimistic about the future of their business, their industry and their country in the first quarter of 2021. In that survey of 356 senior marketers at U.S. economy at 66.3 (0

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Best of all, it’s free! Price: Free.

Budget Programs 81

Budget Programs Research Software CMO 81

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. The research and analysis are thorough. diversity of the total U.S.

Business 88

Business Paid Search Agency Work Management Sample 88