Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Setting Budgets for Programmatic Advertising.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising?

So Long, Third-Party Advertising?

Unbounce

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Yep, the rumors are true.

What is Programmatic Advertising?

Outbrain

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising.

Marketing vs Advertising: 7 Key Differences You Need to Know

Outbrain

Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa. This is where advertising comes in. What is Advertising? Advertising.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

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Metrics that translate to marketing campaign performance

Choozle

Often campaigns utilize metrics that indicate traffic, impressions, and clicks driven by ads. Return on ad spend (ROAS). Cost-per-acquisition (CPA), also referred to as cost-per-action, is a digital advertising metric that measures the dollar amount needed to convert one person.

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Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

The relationship between retailers and advertising is at an interesting cross-section. Retailers are pouring billions of investment into advertising, specifically digital, at a record amount this year alone. ” the real discussion should be around “what does the next evolution of digital advertising look like?” Clicks, impressions or pixel tracking are useless for digital marketers when it comes to connecting digital demand generation to in-store purchases.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Advertisers are encouraged to use every relevant ad extension in their campaigns because they can result in higher positions in search results and lower cost-per-clicks. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days. The ROAS formula is: Conversion value/ ad spend x 100%.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

If you want to increase brand awareness, focusing on impressions might be an option. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). They also recommend 50 conversions in the past 30 days for Target ROAS.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. Here’s the problem with creating advertisements from scratch. The problem with creating advertisements from scratch. There’s no such thing as a perfect advertisement. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign. In just four months, the Wizards won a 277% ROAS.

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. million impressions. million impressions.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Target ROAS.

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choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the better chance that you have of being early to fill the top of the funnel. Once mid-December hits, as work slows for many and people are more focused on the holidays, it may be more valuable for some businesses to slow advertising until the new year.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

A/B Testing: The ABCs of Paid Social Media

Anyword

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Overall impressions? Continuous testing ought to be a key part of every social media advertising campaign.

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5 Digital Marketing KPIs You Can’t Ignore

Digilant

Impressions Served: Simple but important to measure; impressions are the number of times your ad has been served to a person online. If you’re using your digital marketing campaigns for overall brand awareness, the volume of impressions can be more valuable than you might realize.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance. Search engine marketers using Bing as an additional advertising channel will find this snapshot particularly beneficial.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Handling Social Impressions. UPDATED FOR 2020!

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4 Keyword Filters to Run in Every Search Account

Fathom

While increasing bids above the first page minimums may not be an option for all advertisers, depending on budgets and purpose of the keywords, this filter is great for identifying keywords with opportunity to improve. If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. Zero impressions. High CPL or ROAS below target. Blog Feed Digital Advertising

7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

Impressions. Return On Ad Spent (ROAS). 1 Impressions. Impressions correspond to the amount of times your ad has been seen. Impressions are equal or higher than the reach number as the reach gives you the number of how many people were exposed to your message.

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Data-Driven Mindset Powers Marketers to Greater Success with LeadsRx

LeadsRX

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore.,

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently. Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

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Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Also Read: 5 Secrets to Winning Native Advertising. Look at impressions against click-thru-rate (CTR). Using Product Audiences, it allows advertisers to remarket to customers using specific products they have viewed or added to their cart. But also keep an eye on Return on Investment (ROI) and Return on Ad Spend (ROAS).

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). There’s a big, honkin’ elephant sitting next to me that I need to address here.

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3 digital marketing KPIs to tie back to your business goals

Choozle

You can prove your worth all day long to your team and your colleagues, but if your digital marketing KPIs don’t tie back to your company’s current business goals, your strategies may not be impacting the bottom line enough to truly impress the people who count. It’s not always easy to spin something as creative as marketing into a goal crushing-machine, but when it comes to digital advertising, we’ve got a few tricks up our sleeves.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. via paid downloads and in-app advertising.

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Intent Marketer’s Guide to Programmatic Ads

TrueInfluence

Fed up with old school hit-and-miss advertising campaigns? It’s high time to take a plunge into adtech innovation with this short guide to programmatic advertising. Look around our various insightful resources and get more informed about various B2B advertising strategies.

Intent Marketer’s Guide to Programmatic Ads

TrueInfluence

Fed up with old school hit-and-miss advertising campaigns? Programmatic advertising uses real-time bidding (RTB) to make instant purchases, like a robot shopping and buying on your behalf. Choose and test digital ad formats for your programmatic advertising channels.

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study.

How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. Advertising.

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers.