8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

What Is Cost Per Impression?

ClearVoice

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.

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The Comprehensive Guide to Impression Shares

Hubspot

Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Each time your ad is displayed on a webpage, that's counted as an impression.

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

And it was done without any paid advertising. million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. The post 31 Impressive Content Marketing Examples You Can Use Today appeared first on OptinMonster.

Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. Here are 34 clear facts on Viewable Impressions and why they matter. 23% of all video ad impressions are bots (Adludi).

Why Target Impression Share in Search Engine Marketing?

QuanticMind

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share

The creative process in advertising, from idea to impressions

Choozle

This is especially true for those in the advertising industry, where truly original ideas are #goals. The creative process in advertising. There are so many ways we can talk about the creative process in advertising. For this go-around, we’ll focus on three main ideas: banner ad design, digital project management, and the creative workflow as it applies in the digital marketing and advertising space. Download our display advertising creative resource guide.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns.

The Essential Marketer’s Guide to Advertising in Gaming

Bannerflow

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

3 Ways to Buy Email Advertising Inventory

Liveintent

As an advertiser, these are the kinds of questions you might be dealing with when it comes to email advertising. You know that email advertising allows you to reach audiences directly through publishers’ newsletters. Programmatic Advertising

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What is: podcast advertising?

Choozle

Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu Advertising Policies.

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The Future of Online Advertising

Oracle

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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You never get a second chance to make a first impression

Biznology

I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face. The post You never get a second chance to make a first impression appeared first on Biznology.

What is Comparative Advertising? [+ Examples]

Hubspot

Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? DJ Khaled has completely cracked the platform," said Emmanuel Seuge, senior vice president for content at Coca-Cola, one of Snapchat’s major advertisers. "He’s Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The company has used employees for all sorts of content, from swim season advertising to web blogs and “OOTD” photos to almost every series on its YouTube channel. Who should tell your brand’s story?

6 Native Digital Advertising Formats

Digilant

As advertisers look to combat consumers’ discerning attitudes toward digital advertisements, native digital advertising has been a favorite solution. The growth of native advertising has been rapid. 61% ) of all display digital advertising last year.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising?

SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Setting Budgets for Programmatic Advertising.

Four Ways to Ensure You Look the Part in Business

Webbiquity

One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing

The role of AI advertising for deep customer experience personalization

ClickZ

30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges.

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising.

So Long, Third-Party Advertising?

Unbounce

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Yep, the rumors are true.

Impressions vs. Reach vs. Engagement: Understanding Metrics

ClearVoice

What are impressions vs. reach vs. engagement? Impressions and reach are most often used when dealing with social media channels and paid advertising campaigns. Impressions vs. reach vs. engagement: What’s the difference? Impressions.

How promotional products fit in with the modern consumer

Biznology

Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. 29% felt impressed. Ideal advertising qualities.

Balancing ad frequency, reach, and fatigue in digital advertising

Choozle

Ad frequency is a critically important metric to watch during any digital advertising campaign. Ad frequency is defined as the average number of times a person is exposed to an advertising message over a period of time.

What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. In Q1 of 2018, advertisers spent an average of $2.80 per thousand impressions, according to the Google Display Network report. In the marketing lexicon, Cost Per Mile or CPM refers to the money an advertiser invests for one thousand ad views. This typically applies to display ads – banners, native advertising, etc.

Marketing vs. Advertising: How to Maximize Your Acquisition Efforts

Hubspot

I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. Below, let's explore the similarities and differences between marketing and advertising. Native Advertising vs. Content Marketing.

Managed service vs. self service programmatic advertising

Choozle

Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Jump to: Digital advertising continues its trend upwards.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. This means that there is more competition for businesses that wish to advertise on the platform. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. advertising campaign on Instagram Stories.