8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

Attention, Not Impression | Podcast


33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

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Why 34 clear facts on Viewable Impressions matter


Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement.

Why Target Impression Share in Search Engine Marketing?


Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression shar

The creative process in advertising, from idea to impressions


This is especially true for those in the advertising industry, where truly original ideas are #goals. The creative process in advertising. There are so many ways we can talk about the creative process in advertising. Download our display advertising creative resource guide.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.

Display Advertising Stats 2019: SEMrush Study


SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

What is: podcast advertising?


Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. This means that there is more competition for businesses that wish to advertise on the platform.

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising?

You never get a second chance to make a first impression


I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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Guide to mobile advertising: Types of ads and main platforms


With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Why mobile advertising? What is mobile advertising?

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What is programmatic advertising?


Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

10 Impressive Examples of Influencer Marketing Campaigns


What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? DJ Khaled has completely cracked the platform," said Emmanuel Seuge, senior vice president for content at Coca-Cola, one of Snapchat’s major advertisers. "He’s

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

A lasting impression


If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.

A lasting impression


If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.

A lasting impression


If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

The Difference Between Reach and Impressions and 7 More Social Media Questions Answered


The post The Difference Between Reach and Impressions and 7 More Social Media Questions Answered appeared first on Adaptly. Blog advertising analytics budget engagement Facebook facebook pixel impressions kpis likes marketing marketing analytics marketing budget marketing faq measurement metrics paid social performance pixel reach social social advertising social budget social faq social media social performance social pixel social platforms social questions tv tv ads tv and social

How promotional products fit in with the modern consumer


Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 29% felt impressed. Ideal advertising qualities.

When Did Programmatic Advertising Start: A History Lesson


Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Programmatic Advertising Today.

Demystifying data driven advertising


We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. What is data driven advertising? With access to more and more data, the strategy of data driven advertising creates a huge opportunity for marketers.

Best E-commerce Advertising Methods for Your Brand


The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant.

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Improve advertising targeting. 4) Tap into Mobile and In-game Advertising .

What is: audio advertising?


With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising?

What is display advertising?


In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. Why is HTML5 the preferred display advertising format?

What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. In Q1 of 2018, advertisers spent an average of $2.80 per thousand impressions, according to the Google Display Network report.

What is Programmatic Advertising?


In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising.

11 Emotional Advertising Examples Most Used by Brands


Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. AdvertisingEveryone knows that emotional marketing is difficult to do right.

5 ways to promote your promotional products


When promotional products do such a good job advertising your business, you should use them more often. This is the perfect opportunity to advertise something for free on your website. When you invest in promotional products, you want to make the most of them.

Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

Best display advertising campaign of 2019


During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising.

A lasting impression


If you want to make a lasting impression with someone, tell them a story. But because not much exciting really happens during a soccer game among 8-year-olds, the executive/mom surreptitiously checks CNN on her cellphone and happens to notice an advertisement for a product that potentially could help her company. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So

Pro Tips: Driving Awareness with Programmatic Advertising in Email


There’s a good chance you’re allocating most of your programmatic advertising budget to Facebook, Google, and Amazon – most marketers report spending more than 60% of their combined marketing dollars within those three environments.