The Comprehensive Guide to Impression Shares


Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Each time your ad is displayed on a webpage, that's counted as an impression.

Attention, Not Impression | Podcast


33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.


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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

What Is Cost Per Impression?


What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.

Why Target Impression Share in Search Engine Marketing?


Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share

Why 34 clear facts on Viewable Impressions matter


Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. Here are 34 clear facts on Viewable Impressions and why they matter. 23% of all video ad impressions are bots (Adludi).

The creative process in advertising, from idea to impressions


This is especially true for those in the advertising industry, where truly original ideas are #goals. The creative process in advertising. There are so many ways we can talk about the creative process in advertising. For this go-around, we’ll focus on three main ideas: banner ad design, digital project management, and the creative workflow as it applies in the digital marketing and advertising space. Download our display advertising creative resource guide.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

What is Comparative Advertising? [+ Examples]


Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

The Future of Online Advertising


by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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You never get a second chance to make a first impression


I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face. The post You never get a second chance to make a first impression appeared first on Biznology.

Four Ways to Ensure You Look the Part in Business


One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing

The Difference Between Reach and Impressions and 7 More Social Media Questions Answered


The post The Difference Between Reach and Impressions and 7 More Social Media Questions Answered appeared first on Adaptly. Blog advertising analytics budget engagement Facebook facebook pixel impressions kpis likes marketing marketing analytics marketing budget marketing faq measurement metrics paid social performance pixel reach social social advertising social budget social faq social media social performance social pixel social platforms social questions tv tv ads tv and social

10 Impressive Examples of Influencer Marketing Campaigns


What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? DJ Khaled has completely cracked the platform," said Emmanuel Seuge, senior vice president for content at Coca-Cola, one of Snapchat’s major advertisers. "He’s Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

The role of AI advertising for deep customer experience personalization


30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges.

Best Banner Ads: Examples of Remarkable Display Advertising


They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Great online advertising not only needs to capture a viewer’s attention but fulfil a clear purpose. It’s also one of the fastest growing sizes by impressions.

The Essential Marketer’s Guide to Advertising in Gaming


Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

8 Impressive Examples of Employee-Led Storytelling


Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The company has used employees for all sorts of content, from swim season advertising to web blogs and “OOTD” photos to almost every series on its YouTube channel. Who should tell your brand’s story?

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising.

Marketing vs. Advertising: How to Maximize Your Acquisition Efforts


I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. Below, let's explore the similarities and differences between marketing and advertising. Native Advertising vs. Content Marketing.

What is programmatic advertising?


Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

What is: podcast advertising?


Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. This means that there is more competition for businesses that wish to advertise on the platform. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. advertising campaign on Instagram Stories.

So Long, Third-Party Advertising?


Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Yep, the rumors are true.

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising? Advertisers now have a more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage their ad campaigns.

3 Ways to Buy Email Advertising Inventory


As an advertiser, these are the kinds of questions you might be dealing with when it comes to email advertising. You know that email advertising allows you to reach audiences directly through publishers’ newsletters. Programmatic Advertising

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Digital Advertising Tactics Guide for Travel Marketers


Brands like Trivago, JetBlue, and Hyatt are spending as much as $65 million a year in advertising. The following is a guide to must-try digital advertising tactics to help you strengthen your brand’s customer engagement and acquisition in today’s ever-more-competitive travel landscape. ??

What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. In Q1 of 2018, advertisers spent an average of $2.80 per thousand impressions, according to the Google Display Network report. In the marketing lexicon, Cost Per Mile or CPM refers to the money an advertiser invests for one thousand ad views. This typically applies to display ads – banners, native advertising, etc.

What Is Paid Advertising?


What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. In exchange for a fee, you can advertise your business in prime spaces. Why paid advertising? Types of paid advertising. Why paid advertising?

Managed service vs. self service programmatic advertising


Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Jump to: Digital advertising continues its trend upwards.

4 Reaons Display Digital Advertising is (still) Effective


In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising?

Guide to mobile advertising: Types of ads and main platforms


With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Recent research has also shown that mobile advertising spends by mature organizations are slated to increase 21.9% Why mobile advertising? What is mobile advertising? What are the different types of mobile advertising? Mobile advertising platforms.

How promotional products fit in with the modern consumer


Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. 29% felt impressed. Ideal advertising qualities.

Best display advertising campaign of 2019


During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising.