What You Need to Know About Google Analytics 4 (GA4)
Marketing Insider Group
JULY 24, 2023
That’s where Google Analytics 4 (GA4) comes in. This update is essential for B2B marketers tracking ads, lead generation, and more who want to be able to make data-driven decisions on marketing tactics in the future. GA4, short for Google Analytics 4, is Google’s analytics platform.
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