readwrite

SEPTEMBER 25, 2019

When it comes to advertising goods and services online, there’s no room to rest on your laurels. There are five itchy reasons why you’re blowing your advertising budget. Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Research Related Interests.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. Inclusive advertising doesn't end with the ad. If not, it should.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Ignite

AUGUST 16, 2017

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. See below.

Research 54

Research Advertisements Advertising Eye-Tracking 54

Rain: The Growth Agency

JANUARY 11, 2021

PORTLAND, OREGON—Rain the Growth Agency, a leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

readwrite

SEPTEMBER 25, 2019

When it comes to advertising goods and services online, there’s no room to rest on your laurels. There are five itchy reasons why you’re blowing your advertising budget. Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Digital Ad Spending Worldwide.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you.

Research 48

Research Service Planning Ideal Customer Profiles 48

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Stevens & Tate

APRIL 18, 2024

These include: Targeted Ads : Targeted advertising employs sophisticated algorithms to display ads to specific demographics by analyzing their online behaviors and preferences. This approach ensures that marketing for senior living reaches those most likely to be interested in such services.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Biznology

JANUARY 7, 2013

Market research rocks! In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient.

Social Media 80

Social Media Research Social Marketing Media 80

Martech

NOVEMBER 19, 2021

Because much of my digital time is spent researching digital marketing, I even get TV-style vendor ads against some of my OTT programming. Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.”

Work Management 95

Work Management Marketing Management B2B Paper 95

Metadata

JANUARY 15, 2024

Aston Martin hasn’t advertised in years. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. According to research from the Ehrenberg-Bass Institute for Marketing Science, companies buy new computers every four years and consumers buy new vehicles once a decade.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Martech Advisor

JANUARY 27, 2020

As such, the first and most important step when developing a content strategy isn’t keyword research but rather conducting marketing research. With that in mind, use these three tactics to conduct your own marketing research so that you can begin creating content that actually adds value: 1. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising. What is AI automation?

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world.

Differentiation 94

Differentiation Social Media Media Aggregators 94

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. Including content creation, advertising, and even product development. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

ClearVoice

JUNE 23, 2020

A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. What is the purpose of focus groups?

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Circle Studio

NOVEMBER 23, 2021

In response to this trend more B2B marketers are going to be adjusting their SEO strategy to account for this by focusing on things like click-per-search keyword research and targeting featured snippet positions specifically. More and more (and more) video. Video has become the dominant medium. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. Social Media: The ‘New’ Focus Group for Consumer Insights.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

MLT Creative

JULY 7, 2011

I have thus far written about the importance of secondary research in the B2B marketing research process, as well as choosing the setting where you will research. Your research proposal should contain at least the following, though it may change based upon the extent of your project. What is it? What does it include?

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

MLT Creative

FEBRUARY 2, 2011

Scientific research can provide valuable insight into the motivation of buying behavior among B2B customers, but the very act of research can also be important in B2B marketing – and is worthy of discussion. Why focus groups? How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? How to Conduct Audience Research.

Segmentation 359

Segmentation Research Psychographics Marketing Budget 359

Choozle

APRIL 9, 2024

We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Problematic Words and Phrases This is not meant to be an all-inclusive list; please do your own research to continue to build your awareness. Employees at all levels participated, offering valuable insights and feedback.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

MLT Creative

JUNE 22, 2011

I constantly write about the importance of researching your target audience in B2B marketing but, as a social and behavioral scientist, I understand how difficult that can actually be. I’ll begin with this particular blog post, which will cover the importance of the first step in B2B research: secondary research.

Research 40

Research B2B Marketing Advertising Agencies B2B 40

MLT Creative

JULY 12, 2011

Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Developing your research will be dependent upon the relationship you develop with your research group (aka, your target audience), so devote time to getting this relationship started on the right foot.

Research 40

Research B2B Marketing Advertising Agencies Paid Search Agency 40

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. Enables instant communication.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. Social is catching up to TV and radio.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Martech Advisor

JANUARY 23, 2020

of the total advertising and marketing spends is directed toward them. Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Again, your channel selection should be guided by research.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Biznology

SEPTEMBER 5, 2014

An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. This can be done with an online survey, a chat room, through a phone survey, or even a focus group. The key is to get unbiased responses.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Download our latest research to take a closer look at the state of social media after a year of transformation.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

ClearVoice

AUGUST 27, 2020

Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Things are changing so rapidly in today’s world, there’s no time for the customary market research, focus groups and so on.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

KoMarketing Associates

JUNE 28, 2018

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. In their own research, they’ve found that the most successful B2B content marketers tend to be extra-focused on the job of building an audience. Who’s responsible for all this audience research?

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Circle Studio

JANUARY 10, 2020

Big branding, flashy advertising, slick design, paid influencers and retail experiences have often been seen as “otherworldly” products of B2C and impractical considerations for B2B. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79