QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. TikTok Launches First-Party Measurement for Advertisers [:01] TikTok’s new Attribution Analytics is meant to help marketers understand the bottom line impact of TikTok advertising.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). eMarketer). Retail websites or online shops were the most common source of initial product awareness, cited by nearly a third of consumers, and online advertisements were cited by 15 percent. Men reported spending 28% more online than women.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. Programmatic TV and audio.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. 10 Top Digital Marketing Trends For 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Native video advertising accounts for 56 percent of video ad spending. (

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Note: the platform is without advertising opportunities.for now.) What’s new in the realms of paid search and social media?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

QuanticMind

AUGUST 30, 2023

This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Certain categories of advertisers are currently more attuned to the weather than others.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Advertisers will reach audiences via online/connected TV. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. The partnership will bring more relevant brands and products to Pinterest, combined with a seamless Amazon buying experience for consumers and strong performance for advertisers.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. – Digital Advertising. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). More than 90 percent of social media marketers use Facebook for advertising. eMarketer ). Consumers report that video content is their favorite type of content to view on social media. eMarketer ). eMarketer ). Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. Disruptive Advertising). eMarketer) Relevant emails drive 18x more revenue than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12. Marketers Want to Improve Personalization.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. 88% of social advertisers use Twitter. Social Media Advertising Statistics.

Social Media 58

Social Media Social Marketing Trends Media 58

Liveintent

OCTOBER 6, 2020

To prove yourself a top digital advertiser, you’ll need to think outside of the box. According to Google Trends , searches for gift guides start to pick up each year in early November and peak around mid-December. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 billion in December 2020.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

ClickZ

AUGUST 8, 2020

The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% Mobile Advertising: The reigning advertising “hotspot”. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Future trends. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How reliable is it? companies alone.

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years. For one day a year, slideshows are cool. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. This is 15.4

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Liveintent

JANUARY 30, 2020

“More recently, a lot of companies have come up and been advertising in the same spaces and driven costs up,” said Rebecca Lavietes, marketing manager of eBags. eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Porch Group Media

AUGUST 23, 2022

Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. So why is this trend so hot now? And eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023. Introduction to Retail Media Networks. What is a Retail Media Network?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. According to Emarketer, 90.4% of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59