What is Programmatic Advertising?
FEBRUARY 3, 2020
In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Let’s take a look at what is programmatic advertising, and how it works. Programmatic advertising explained. Programmatic advertising takes the entire process to a new level.