What is Programmatic Advertising?


In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Let’s take a look at what is programmatic advertising, and how it works. Programmatic advertising explained. Programmatic advertising takes the entire process to a new level.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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Adjusting Digital Media Strategies in a Changing Business Climate


While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers? Advertising

A/B Testing: The ABCs of Paid Social Media


However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. For example, when optimizing for overall impressions, your aim would be to get the lowest Cost Per Thousand Impressions (CPM). The main elements that affect the CPM are the ad placement and targeted audience, so that is what you’d start testing. Continuous testing ought to be a key part of every social media advertising campaign.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?


However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. Advertising.

7 Key Metrics to Help You Analyze Your Facebook Ad Results


Return On Ad Spent (ROAS). That’s why advertising in the news feed on Facebook will have a higher CPM (cost per mille, or the cost for a thousand impression), than on the right hand column ad space. If you are experimenting with different ads or audiences on the same placement, the right way to optimize an impression campaign is to prioritize the one with the lowest CPM. #2 2 Return On Ad Spent (ROAS). And that’s what ROAS is for most marketers.


The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

Martech Advisor

Mobile in-app advertising is the most powerful tool in the D2C playbook. These ads are priced on a CPE (cost-per-engagement) basis, as opposed to the classic CPM model, which means that ad spend goes towards memorable one-to-one engagements — the kind that foster brand affinity and boost customer LTV. Playables translate into measurable ROAS while increasing brand visibility. One example is rewarded advertising.

The Ultimate Guide to PPC


On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re going to enter the paid advertising space, there are a few terms you should know.

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Why ABM Is Your Small Team's Secret Weapon


While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. This will look like CTR, CPM, CPA, CTOR, etc.


Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Clickthru rate (CTR) — A useful measure for advertising. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising. What if the most valuable data person on your team is your social media manager ?