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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. Determining Optimal CPC for Business Goals. New Opportunities for At-Scale SEM Programs.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x One of the most important goals for any advertiser is delivering the right message at the right time to the right person, and over time, this consideration has only become more significant.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. This shift towards audience targeting is great news for advertisers looking to optimize and grow their efforts, especially if they utilize Google’s audience bid adjustments. Say you set a max CPC bid of $1 for a campaign, but you discover your ads perform better on desktop than mobile devices.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Must-Have Reports for Search Advertisers.

The Rise of Automated Bidding

QuanticMind

At its core, the idea behind automated bidding is a simple one: it’s a process designed to take all of the heavy lifting and guesswork out of the equation within the context of your online advertising campaigns, allowing you to use real data and actionable insight to achieve specific goals for your brand in easier ways than ever before. CPC was important, yes — but it was only one small part of a much larger story. Optimize your return on ad spend, or ROAS.

The Ultimate Guide to PPC

Hubspot

On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re going to enter the paid advertising space, there are a few terms you should know.

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17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Use the Ad Builder feature to create profitable ads after researching how your competitors and other advertisers promote services and products in the same niches. You have the power to control your advertising data without over relying on Google.

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. They’re a solution that can help advertisers follow the future of paid search without having to reinvent their strategy time after time. We take a deep dive into why it will soon be essential for all search engine advertisers. It reinvents how we approach search engine advertising today.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. That would be your ideal CPC.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. There are a lot of changes advertisers can make to improve performance and an equal number of ways to hurt it. It can also help you understand which steps in the customer journey are most valuable for your advertising goals. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%.

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Top 10 PPC Trends for 2020

Valasys

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on. Digital advertising is an ever-evolving field.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. ” Dischler suggests that rather than being a threat to paid search professionals’ livelihood, Google’s intent with machine learning and automation is to make advertisers’ jobs easier by removing the drudgery of manual bid management and allowing advertisers to focus on more-strategic efforts such as focusing on audience targeting and development.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing. Rather than trying to be completely different from Google Ads, Bing now embraces similarities and makes it easy for advertisers to import their campaigns from one platform to the other. E-commerce advertisers promote a variety of products that drive revenue for their business. Merchant Promotions are a way for advertisers to highlight special offers in their product ads.

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS).

8 Ways to Improve PPC Campaign Management

QuanticMind

” While it may be a popular philosophy, it’s also a common misconception among amateur advertisers. Smart advertisers conduct routine PPC campaign management tasks regularly — sometimes even daily — to implement important changes like: Pausing poor performing ads or ad groups. PPC advertising can help drive numerous marketing and business goals. Your ideal and maximum cost per conversion (CPC). Your ideal and maximum cost per click (CPC).

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