A Guide to Google AdWords Paid Search Bidding Strategies
AUGUST 5, 2017
If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. Here’s an overview of paid search bidding strategies: Manual Cost Per Click (CPC). Enhanced Cost Per Click (CPC). Currently only maximize clicks, eCPC and target ROAS are available for Google Shopping campaigns.