What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The higher an advertisement’s CTR, the more your business benefits , through lower costs to a better ranking in organic searches. How to calculate CTR? What is CTR for?

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively.

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3 Text Tweaks that Boosted CTR

Keywee

If you were here last week, you’ll remember that the results of a recent experiment that we ran supported the idea that post text has a significant impact on performance metrics like CPC and CTR. 3 Examples of Boosting CTR by 3%.

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CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. CTR is calculated by taking the number of clicks your ad has received, divided by the number of times your ad is shown. Cost per click (CPC): Cost per click means advertisers pay each time a user clicks on the ad. Deciding between CPM, CPC, CPA, and CTR. The post CPM, CPC, CPA, WTF?

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. This article will help you grasp the essentials of CPC and you’ll find out why you need to measure CPC in your next marketing campaign. Table of Contents: What Is Cost Per Click (CPC)? Types of CPC. Cost Per Click (CPC) Calculation.

The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. And nothing you can do on the advertising side might save it. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then? Not just clicks or CTR. And that extends to advertisements.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms. Above the Fold : A term derived from the print advertising industry. Search Advertising: Another term for “Paid Search. ”.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. and writing ads that very clearly state the advertiser’s value proposition.

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What is display advertising?

Bannerflow

In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. The display advertising questions we will answer include: What is a display or banner ad? Why is HTML5 the preferred display advertising format? How does display advertising work? How is display advertising published?

Demystifying digital advertising campaign data

Choozle

Often we mix those elements to discuss the effectiveness of our digital advertising efforts with our boss, clients, and co-workers. The challenge is that digital advertising campaign data is indifferent. It starts with choosing the right metrics based on the goal of your digital advertising campaign. To put it simply, a KPI is a goal you are aiming for with your digital advertising campaigns, whereas metrics are simply measurements.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR).

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The beginner’s guide to analysing and optimising display advertising

Bannerflow

Analysing and optimising display advertising is a key strategy for digital marketers. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? How do you measure display advertising? What is a good CTR? Why do you need to analyse display advertising transparently? Why optimise display advertising before publishing?

Setting Campaign Creatives Up for Success

Keywee

Don’t get me wrong – picking the right channels, getting your targeting down, your CPC bids and so on are incredibly important. Advertising ads click through rates CTR Deep Dive facebook marketing

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers.

How to Optimize Digital Advertising through Intent Signals

TrueInfluence

Gartner reported that by the end of 2022, 70% of B2B marketers will use third-party intent data to target prospects through digital advertising and stay ahead of competitive moves. ( [link] ). What Makes Intent Signals Crucial to Digital Advertising?

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

The term ‘retargeting’ seems to get thrown around in the same bucket since this is the term Facebook uses in regards to their advertising efforts, but we’re talking about Google Ads (formerly known as Google AdWords) today. Google Remarketing Tip #2: Start with a Low Advertising Budget. If there is one thing to understand early on about Google remarketing, and any sort of online advertising retargeting, it’s that the process of trial and error. The average CPC is $2.69

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher. The low CTR of banner ads should never be the only measure of online display effectiveness. Here’s an amazing chart detailing the major players in online display advertising. . Real-time bidding (RTB) is a digital ad buying process that allows advertisers to evaluate and bid on individual impressions.

Are You Advertising Your Urgent Care Clinics Online?

Fathom

One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. From a digital marketing perspective, urgent care centers are a great fit with paid search advertising. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices.

The Right Way To Spend Millions on Senior-Living Advertising

Fathom

The Fathom Healthcare team has had the privilege of running paid advertising for several different major senior-living and assisted-living community organizations. One basic challenge in the digital advertising world is trying to determine WHO you are targeting. Like with some other healthcare organizations, advertising in this world involves targeting both caregivers and those in need of care. Look to Other Channels To Generate Incremental Leads, Combat High CPC.

Paradox and Gamer Creative: Transparency in advertising

Bannerflow

Yet some companies who use our platform, choose to work alongside a creative agency when producing display advertising with Bannerflow. Paradox uses a single creative agency, Gamer Creative in the UK, to design and build all its display advertising. What are the pain points facing your industry when performing digital advertising? Everyone is advertising around Christmas, so you have to make sure your advertising is powerful, big, and bold.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms. Above the Fold : A term derived from the print advertising industry. Search Advertising: Another term for “Paid Search.”.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Read on to learn the eight-step process we use to optimize Google Advertising costs.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. The Elements of CPC in your B2B Campaign.

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

SEMrush

Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potential with SEMrush tools! A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse.

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What Does the Future of Facebook Advertising Look Like? [New Data]

Hubspot

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement. And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. million Facebook and Instagram ads to help you perfect your Facebook advertising tactics. Social Media Advertising Daily Promo

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average CPC: The average cost per click paid for the clicks received.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. This strategy is best for advertisers that have had at least 30 conversions over the past 30 days.

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How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

While the Ads Manager best suits most companies, the Power Editor serves as a tool for larger advertisers who are looking for more precise control over a variety of campaigns. Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Facebook offers advertisers the option to set either a daily budget or a lifetime budget. USD and must be at least 2X your CPC.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Connect this information with CPC (cost per click) and average position for these terms as well.

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7 Simple Ways to Lower Your LinkedIn Advertising Costs

Directive Agency

LinkedIn’s ability to target companies, job functions, and job seniority makes its advertising platform the perfect tool to promote your content. However, the LinkedIn advertising costs are high compared to other platforms such as paid search management, generally between $6-$9/click, which can be a turnoff to many people. Click-through-rate is an essential percentage to be aware of when reviewing LinkedIn advertising costs.

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5 Monthly PPC Check-Ups to Keep an Account in Shape

KoMarketing Associates

Advertisers should be in the habit of checking this report on a monthly basis (at least) for multiple reasons, including: Search Terminology Changes – New irrelevant search queries could pop-up anytime due to changes within a company’s industry. Finding New Keywords – On the other hand, advertisers may find keywords that they are not bidding on that could be added to the account. Along the same lines, advertisers should monitor what hours of the day the budget is being spent.

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Fun With AI and A/B Testing

Keywee

We used CPC and CTR as indicators. Low CPC = Win. High CTR = Win. Let’s start with the headline from the results: Post texts with the higher performance score had an average of 18% higher CTR, and 14% lower CPC.

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How to advertise on LinkedIn: A complete guide

Leadfeeder

eMarketer found that B2B marketers named LinkedIn advertising to be as effective as Facebook. Last year LinkedIn generated over $2 billion in revenue from its advertising platform. Driven by this stellar growth LinkedIn updated it’s ad platform in mid-2019 focussing on what it calls objective based advertising. In this guide you’ll learn everything you need to know about the new experience, so you can understand how to advertise on LinkedIn today.