Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.