LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
AUGUST 23, 2022
It’s not exactly news that LinkedIn advertising can be expensive. and “LinkedIn is the most expensive digital advertising platform.”. But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Sign Up” manages to have the lowest CTR and highest CPC and CPL.
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