3 Ways of Lowering CPC in Google Ads
SmartBug Media
FEBRUARY 19, 2020
Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. A manual bidding strategy provides you the greatest amount of control over your CPC numbers, and you can bid as high as you want.
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