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CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. CTR is calculated by taking the number of clicks your ad has received, divided by the number of times your ad is shown. Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Deciding between CPM, CPC, CPA, and CTR. The post CPM, CPC, CPA, WTF?

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What is pay-per-click, or PPC?

Choozle

Pay-per-click. a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. Search advertising, most prominently Google Ads, quickly became the preferred strategy. Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked.

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Online Ad Metrics & the Google Activate Initiative

Cody Ward

A “sale” is more valuable than a “prospect” A “prospect” is more valuable than an “viewer” In direct and online marketing, if a campaign is very targeted and also uses a model that only incurs cost if they get a customer or prospect to take an action, such as purchase a product or sign up for a service, it’s guaranteed that those advertising dollars will be well spend.

What’s CPA, or cost-per-acquisition? 

Choozle

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting.

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Context Is King in Understanding Programmatic Advertising Metrics

TrueInfluence

Programmatic display advertising is such a powerful tool for B2B marketers because its performance can be monitored in real time. With just a glance at a dashboard, marketers can know how many ads have been served and how many clicks have been generated.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. CPC may be much more valuable than another with a high CTR and $1.00

What is display advertising?

Bannerflow

In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. The display advertising questions we will answer include: What is a display or banner ad? Why is HTML5 the preferred display advertising format? How does display advertising work? How is display advertising published?

The Ultimate Programmatic Advertising Glossary

Outbrain

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. The programmatic industry is swamped in professional jargon, yet programmatic advertising is actually quite simple. Cost Per Action (CPA).

Demystifying digital advertising campaign data

Choozle

Often we mix those elements to discuss the effectiveness of our digital advertising efforts with our boss, clients, and co-workers. The challenge is that digital advertising campaign data is indifferent. It starts with choosing the right metrics based on the goal of your digital advertising campaign. To put it simply, a KPI is a goal you are aiming for with your digital advertising campaigns, whereas metrics are simply measurements.

What is: eCPM? | Digital advertising metrics

Choozle

CPM, eCPM, CPC —ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. Digital advertisers use a variety of performance metrics to evaluate the success of their digital advertising campaigns. Simply put, eCPM stands for effective cost per mille (i.e., This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Most common is to grow your conversion rates, and reduce your cost-per-conversion. If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

The beginner’s guide to analysing and optimising display advertising

Bannerflow

Analysing and optimising display advertising is a key strategy for digital marketers. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? How do you measure display advertising? Why do you need to analyse display advertising transparently? Why optimise display advertising before publishing? How do you measure display advertising?

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

If you’re ready to learn how to forecast CPC and project other important PPC performance indicators, here’s everything you need to know. Important data to include in your forecasting reports includes: Cost per click (CPC) Conversion rate (CVR) Monthly ad spend Average sales Industry trends Competitor data. How to Forecast CPC with Keyword Planner. Forecasting CPC is easy using new features Google added to Keyword Planner last year.

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. Advertising definitions. Factors that affect cost. Setting an advertising budget. Lower your costs. Read on to learn more about optimizing your Facebook advertising costs and learn how to get the most out of the platform. Facebook advertising definitions. Cost Per Mille (CPM) : Cost per 1000 impressions.

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How to Get Smart About Retargeting Ads

Sharpspring

Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. How can you maximize your ROI while reducing your cost-per-acquisition? CPC, 1.8%

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Use exact match more heavily if you’re running on a tight budget since BMM and broad match keywords will trigger for more search queries, costing more.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Cost per acquisition (CPA).

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Use exact match more heavily if you’re running on a tight budget since BMM and broad match keywords will trigger for more search queries, costing more.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. Use exact match more heavily if you’re running on a tight budget since BMM and broad match keywords will trigger for more search queries, costing more.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance. Search engine marketers using Bing as an additional advertising channel will find this snapshot particularly beneficial.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. CPC: $2.00.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Cost Cap.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). The most common types of advertising done by marketers are search and display ads. Clickthrough rate reveals how often people who view your ad end up actually clicking it. Average Cost-per-Click (CPC).

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5 Paid Search Metrics for Schools and Education Companies

Fathom

Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA).

5 Digital Marketing KPIs You Can’t Ignore

Digilant

How many ad views it takes before a person is likely to click? Cost Per Click (CPC): CPC measures the amount of money paid for every click on an ad by tracking the total cost of a marketing campaign and dividing by the number of clicks.

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Guide to programmatic campaign optimization

Choozle

From common programmatic campaign optimization questions to creative specs, we’re here to guide your advertising and marketing needs to victory! If click-through rate (CTR). If cost-per-click (CPC). Remove browsers yielding a high CPC.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Click here to download it for free right now! How Much Do Facebook Ads Cost? How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. 75 per click.

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What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

RockContent

For example, if a user clicks on a summer campaign from your company on Facebook, the URL could look like this: www.example.com/?utm_source= Each advertising tool has its own, such as the Facebook pixel, the Google Ads pixel, the Hotmart pixel, among others.

Online advertising glossary

Choozle

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. With even more acronyms focused on data, tech, segmentation, movement, attribution, and management, it’s incredibly easy to get lost in the confusion of it all—especially if you’re new to digital advertising or the world of ad tech. (We

The Ultimate B2B Marketing Glossary

Marketing Envy

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit.

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Improve Your Search Marketing Ad Conversions With a Free PPC Audit

seo.co

Are you getting at least a 200% return on your pay-per-click (PPC) advertising campaigns ? If you’re not consistently increasing sales, conversions, or boosting brand awareness, your advertising dollars aren’t working hard enough for you.

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How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? It’s not just about lowering cost—it’s about creating an economical spend model where we are squeezing the most performance out of each dollar. Improve your quality score in order to lower your cost per click (CPC). This will drop your click-through rate.

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Big List of Digital Marketing Acronyms

TrueInfluence

BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click.

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The Rise of Automated Bidding

QuanticMind

At its core, the idea behind automated bidding is a simple one: it’s a process designed to take all of the heavy lifting and guesswork out of the equation within the context of your online advertising campaigns, allowing you to use real data and actionable insight to achieve specific goals for your brand in easier ways than ever before. CPC was important, yes — but it was only one small part of a much larger story. Optimize your cost-per-acquisition.