The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Does emotion have a role to play in B2B advertising?

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Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

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Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It is advertising for the modern internet.

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The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

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Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

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Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. The good news is, paid social advertising can be very targeted. Your team is posting relevant, timely information and your community is engaged.

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Bannersnack

MARCH 26, 2024

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration.

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The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Non-Content Offers. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative.

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ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

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illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

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Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content.

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illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

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Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

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DivvyHQ

SEPTEMBER 16, 2022

What’s the difference between content marketing and advertising? What synergies do they share? When you understand how these two practices can work together, better results often follow. More on this in today's post.

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Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

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Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

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Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

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DivvyHQ

MARCH 26, 2021

Learn the difference between sponsored content and native advertising in this post. Native ads boast the highest performance in today’s ad market.

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Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Streaming services are rapidly gaining market share due to their diverse content offerings, which include original programming, licensed TV shows and movies, live sports, documentaries, and more, catering to a broad audience.

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Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. New capabilities.

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Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. Like with all advertising, strong creatives are at the heart of success.

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DivvyHQ

MARCH 15, 2022

If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Here's more from guest contributor Adelina Karpenkova, Content Marketer at Joinative.

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Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

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Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

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Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

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Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. In this article, we will delve into essential markers to consider when choosing an advertising agency that aligns seamlessly with your business objectives: 1.

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Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Listen to or download the content of this episode on Spotify instead. Ready to dive in?

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illumin

APRIL 11, 2024

This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. This authenticity didn’t go unnoticed.

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Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

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Martech

OCTOBER 28, 2022

Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. Content creation.

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