Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. Pay Per Click: Boom or Bust?