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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How reliable is it? companies alone.

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CPA – The Holy Grail of Online Advertising?

readwrite

This article explores the new online advertising model of CPA (Cost per. The CPA feasibility test. into testing whether CPA is good for publishers, then we’ll explain the theory behind it. and explore whether CPA is really the next stage in online advertising. whether CPA will work for them.

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How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions. What Is Performance Marketing?