What you don’t know about ad fraud can hurt you


Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

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Online Display Advertising; An Overview & Benefits


Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign. Display advertising is big business.

Audience Lab is a secret weapon for political advertisers


Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

The History of Spam in Marketing


Often, spam is advertising sent repeatedly for the same site. Advertising spam didn’t start in the 20th century; it actually started well before the 1900s. As today’s consumers, we are masters at quickly recognizing advertisements. Paid Advertising Spam.

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3 predictions for online marketing in 2016


2) Programmatic Advertising for Ad Arbitrage. Until now, advertising has been a real challenge: aren’t we all over-spending? Happy holidays, readers!

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud


How much money do you think you''re wasting on paid advertising? And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. So if you''re going to spend budget on advertising, you''d better know the risks. How Click Fraud Works.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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Adometry Combines Attribution with Optimization

Customer Experience Matrix

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution.

Busting the Top 3 Google AdWords Myths


If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. Myth #1: People Don’t Click On Google Ads. So yes, people definitely click on Google ads. Any questionable clicks are reimbursed.

Video Measurement Is Broken. Here’s How to Fix It


And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. In TV, we know how brand advertising works. Many platforms have adopted this definition for their advertising businesses. (It’s

How to Avoid the ABM Trough of Disillusionment


Advertising is not sufficient for Account Based Marketing. In fact, you’re more likely to survive a plane crash, get into Harvard, or win the lottery, than have someone click on your banner ad. Personally, I can’t recall the last time I clicked on an ad.

Interview with paid search expert Andrew Goodman


AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers. Mobile will drive a lot of commerce, but it's hard to describe a lot of it in strict "advertising" terms.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide


MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Online banner ads and print advertising receive the lowest grades for ROI.

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How to Adjust Your Landing Pages For Search

Anything Goes Marketing

There are the landing pages that companies use to drive people to from emails and direct mail and there are landing pages used for search results and other forms of online advertising. Does your website have a home page?

Best of 2008 (So Far) - Search Engine Marketing, Part 2


How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Best of 2007: Articles and Blog Posts on SEM


Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Pay Per Click: Boom or Bust?

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