Measuring Outdoor and Out-of-Home Digital Signage in 2023
NuSpark Consulting
FEBRUARY 3, 2023
The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.
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