Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. That is not to say that traditional linear TV is losing its huge influence on the advertising world. Certain kinds of TV, like live sports, are still watched most reliably on cable networks.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. Now, advertisers can be much more direct. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. “Advertisers don’t know how to take advantages of available VR features. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Advertising.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? 7 Benefits of CTV Advertising . And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. The response typically goes something like this: “Do people even watch TV anymore?

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. A common misconception is that GDPR isn’t applicable to advertisers if they don’t have a business presence within the EU. The End of Net Neutrality.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Digilant

NOVEMBER 30, 2018

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. After all, when used in the right context and with the right combination of insights and technologies, data acts as the cornerstone for any successful TV advertising strategy that drives sales. View the original article here.]. consumer market.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Biznology

JULY 31, 2017

Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. ” This dominance is more than advertising revenues.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. Robert Rose – 2016 is a pivot year for content, marketing and advertising. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126