Lead exponential digital growth through publishing and advertising

Biznology

Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders.

Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Lesson for leaders. How can “digital changes everything” work for you?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

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Six roadmaps multiply your exponential growth

Biznology

They’ll call it advertising and retail. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets!

Where Is Digital Advertising Headed in 2016?

Fathom

Digital advertising is an ever-changing industry; in order to stay ahead of the competition, advertisers are constantly trying to keep up with its current state, but just as importantly, identify where they should be moving to next. The post Where Is Digital Advertising Headed in 2016?

Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers.

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Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The article quotes Cabletelevision Advertising Bureau President Sean Cunningham as saying, “The grand majority is about idea-driven packages that have got multiple consumer touch points.”

How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The other Rob Lowe is using cable TV. Copywriting General TV Advertising You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV.

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How IGTV Is Fueling the Social Media Disruption of Traditional TV

Adaptly

The rising costs of cable and the increasing accessibility of online content are just a few reasons why traditional television viewership has gone down, and the launch of IGTV demonstrates the evolution of the consumer mindset. Social channels are fueling the TV revolution, and Instagram has now positioned itself to help lead that charge. When […]. The post How IGTV Is Fueling the Social Media Disruption of Traditional TV appeared first on Adaptly.

Net Neutrality: Others Are Mourning Its End, But Advertisers See A Silver Lining

QuanticMind

Leading up to Trump’s April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic, regardless of content or affiliation. While it’s true that the end of internet neutrality may present problems to bloggers, businesses and entrepreneurs, however, online paid search advertisers may see a silver lining. The Growth of Advertising Platforms.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Coaxial Cable)”. coaxial cable)”. coaxial cable)”.

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All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

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Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising. The State of Internet Advertising in 2017.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

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How To Get Heroic At Cannes Lions 2017

Modern Marketing

As digital tools transform business at lightning speed, marketers and advertisers must identify opportunities others don’t see and act on it in the face of uncertainty.

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16 Slides On The Future Of Digital

Marketing Insider Group

” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Print newspaper and magazine, as well as local and network TV advertising revenues are off significantly.

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15 of the Most Creative Billboard Ads From Around the World

Hubspot

I just used the adjective "creative" to describe billboard advertisements. I know, it’s hard to believe that there could be anything original about such a tired form of advertising. Believe it or not, this billboard is NOT an advertisement for paint. Advertising

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Social Media Advertising Daily CanonicalFacebook Ads are going to drive more leads for your business in 2017 than any other paid channel.

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The Ultimate Guide to TV Ads

Hubspot

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. History of TV Advertising. Advertising was everywhere, but it was hardly regulated.

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How to Maximize Your Inbound Strategy

Act-On

Then, out of the blue, a competitor who did not have a smart solution changed the conversation to talking about the need for retractable charging cables that would prevent people from tripping or getting their hands dirty. Marketers are pressed for time.

This Brand Is Tickled Pink, Literally

Marketing Insider Group

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list.

Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics.

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The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Nielsen found that timelines for successful digital video advertising mirrors what marketers have been doing on TV for decades. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels.

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5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.

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Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials?

What Virtual Reality Can and Can’t Do for Your Brand

Contently

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. “Advertisers don’t know how to take advantages of available VR features.

For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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TV Is Going Away (Or Not)

R2C Group

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions.

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CMOs Need to Diversify How They Present Products to Improve Online Presence

Modern Marketing

We might be using the same fiber optic cables, but the shape and form of the content we send through these digital pipelines is changing at the speed of light. So, you can't put all of your eggs in one or two paid advertising channels. The job of a CMO has never been more difficult.

Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. The goal for Twitter, of course, is to attract advertisers—especially the ad-space buyers who might otherwise opt for television commercial spots.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. But what about our friends in advertising?I

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. Robert Rose – 2016 is a pivot year for content, marketing and advertising.

Creating Value with the Unknown Fan

Semcasting

Resources will be allocated across multiple marketing channels ranging from cable TV, radio and online advertising. The teams’ websites and online display advertising play a prominent role in promoting the tickets and also drumming up the interest of the faithful.

As Streaming Services Make It Harder to Skip Ads, What Does the Future of Online Video Look Like?

Hubspot

It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel. Consider this 1981 New York Times article titled, "Will Cable TV Be Invaded by Commercials?" Creatively, once you have advertisers.

Marketing Strategy: 3 Steps to find the best tactics and results

B2B Lead Generation

Humphrey recalls when a budget reduction forced her to end cable television advertising. Suddenly, television advertising lost its glow to marketing that keenly focused on the goal.

Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

Sort of like how much easier buying TV advertising was when there were just three networks, and no cable TV.

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. Sarah O’Leary worked in advertising for more than 20 years.

How to scale an e?commerce business with TV

R2C Group

From Peloton to Chewy.com to The RealReal, many modern brands with digital business models are now using TV advertising. While notoriety is not the reason to invest in TV advertising at the start, it does become a valuable byproduct of your TV success and you are now adding measurable brand value on top of profitable revenue growth. The problem with looking at spikes in site traffic is that long-tail cable programming will often show a lot of false positives.

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Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. “I think advertisers are more curious than confident in Twitch,” one influencer told Digiday. ” But brands can and should think beyond influencers, affiliate links, and traditional advertising here.