Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

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Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. We are already starting to see advertisers consider content marketing over advertising to try and do just that: show customers they care. It was the first time I saw him speak and he did not disappoint.

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markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. And dont just send a canned response either.

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Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Answer – Yes I think it could!

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Buzz Marketing for Technology

JANUARY 6, 2011

But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Rich Krueger for carrying a great majority of the work load on rewrite of this book – I wish I was as good a writer as Rich is! see photo below).

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Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Tweet This! Share this on Facebook.

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Buzz Marketing for Technology

OCTOBER 6, 2010

We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. It can be 1:1 advertising or it can be one to many who share common likes for example – Male, Married, lives in CT, likes to Sail, likes to eat Sushi, and listen to Dave Matthews – and bingo your ad would appear on my page.

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markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

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Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). But how a buyer got your name in the first place is through the work of earlier exposures to your online marketing presence.”. It leads marketers to rely too heavily on a specific and limited set of tactics, and also to place too much emphasis on the click as measurement of successful online advertising.”.

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The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. and creating advertising networks. and creating advertising networks. That was pretty much it.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

MLT Creative

NOVEMBER 17, 2011

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

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Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. And the results of all this hard work?

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Qualify them first.

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Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

First, companies that sell to other companies tend to be more conservative and bottom-line focused overall, and measuring the impact and results of social media strategies is still a work in progress. to online publications dedicated to the practice like BtoB Online can testify.

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Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

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MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

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markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.

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PR Rules Lead Generation B2B Thought Leadership 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. GeniusRocket – Genuis Rocket – There’s a better way to do advertising. We make ideas work. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. It’s al.

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Lead Generation ROI B2B Marketing BtoB 120

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. Sounds simple — but in reality, this can be difficult to execute effectively.

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Email Marketing B2B Marketing Planning Mobile Advertising 48

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Anyone can nominate. Anyone can nominate.

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Lead Generation B2B Marketing Generation B to B 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I know that you’ve worked really hard on this manuscript and it’s turned into a fantastic manuscript." It’s in great shape. It’s in great shape.

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Lead Generation B2B Sales Lead Scoring Lead Ranking 120

MLT Creative

MAY 25, 2010

I mean, after all, he was doing the work himself, and he wasn't ever coming back. BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" But Jeff wasn't about to leave empty handed, so over to the cricket box he went. 2010 Lead Generation Guide.

CRM 40

CRM Advertising Agencies B to B BtoB 40

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Lead Generation Work Management Marketing Management Marketing Report 120

MLT Creative

NOVEMBER 1, 2011

If you choose to attend, you have a rare opportunity to explore new technologies and business models in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and many more! Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. She continues, “Trust is built on reputation and reputation is generally NOT built on advertising or looking smart.”

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

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Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Smartly @smartlyio Social advertising automation and optimization platform with machine learning.

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Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Marketing Insider Group

JUNE 14, 2012

Ad Age (@ AdAge ) – the latest in advertising trends, discussions and opinions. iMediaConnection (@ iMediaTweet ) – keep up to date on the state of digital marketing and advertising. BtoB Magazine (@ BtoBMagazine ) – for us Business to Business marketing folks.

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The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

Email marketing remains one of the top spending priorities for online, after search and display advertising. 3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? by BtoB Magazine. Well, unlike social media, email is virtually universal.

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Marketing Budget Email Marketing Tactics Tips 100

Ambal's Amusings

AUGUST 27, 2009

Designing content to answer your buyers differing needs as they work through their buying process will. Demand generation content is really any material that is informational and not a straight-up sales advertisement for you or your service. One-size-fits-all content won’t accomplish that. Ardath Albee Recommends. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Jonathan Shapiro shares some thoughtful, strategic insights on how search is evolving, how social media impacts search, how social+SEO+PPC efforts can work in tandem, and how to utilize off-site content, (e.g., YouTube) to enhance your brand presence online.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

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Thought Leadership Buzz BtoB Wiki 48