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Podcast Marketing Statistics for Businesses

Spiralytics

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

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Expose All the Problems with Your TV and Radio Ad Spots

Bionic

Let’s face it – TV and radio ads don’t always go as planned. These advertising delivery problems are sneaky. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Advertiser Names. They hide from you.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

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How smart brands score big in Super Bowl ads

SmartBrief - Marketing

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. Importantly for advertisers, Adweek reported that ads that ran during it outperformed the primetime average by 33%.

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How brands are using CTV and OTT for the 2022 FIFA World Cup

Martech

Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance. OTT/CTV measurement. Cross-channel domination. Why we care.