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Digilant
AUGUST 30, 2023
million viewers per game, advertisers are wise to use in-game TV ads to reach fans. They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. In fact, Amazon was the first to test a streaming-exclusive broadcast.
Digilant
JANUARY 25, 2024
In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.
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Digilant
OCTOBER 5, 2021
Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. In large part, this is due to the growing popularity of podcasts. By the end of 2021, the number of monthly US podcast listeners will increase by 10.1% Podcast Listeners are engaged.
Porch Group Media
NOVEMBER 4, 2022
advertisers will spend about $38.83 Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. After this, you can select an advertisement type for your campaigns, such as a display advertisement or a video. Video Podcast] The Rise of CTV Advertising.
Choozle
FEBRUARY 12, 2021
In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.
Hubspot
NOVEMBER 13, 2019
Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.
Digilant
AUGUST 10, 2023
As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?
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