Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume.


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Redefining Branding in The Digital Age


Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

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Essential online advertising trends | 2021


Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.

Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.

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What Is Brand Advertising?


In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers.

Should You Advertise on TikTok?


You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

Great marketing and advertising quotations

Sales Lead Insights

Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” “Advertising is salesmanship mass produced. No one would bother to use Advertising if he could talk to all his prospects face-to-face. “Advertising is, actually, a simple phenomenon in terms of economics.

Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020


Get ready for your social media feeds to be inundated by political advertising content as we head into the peak of the 2020 election cycle. Implications for brands. A big factor here will be the “crowding out” of traditional advertisers by political advertisers.

5 Social Media Advertising Trends | 2021


While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Video content has been a go-to for brands for years.

What is Comparative Advertising? [+ Examples]


Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.

Best Display Advertising Campaign: Nextory


The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.

The Essential Marketer’s Guide to Advertising in Gaming


Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

Does advertising or engagement build stronger brand equity among Millennials?


The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty.

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5 Crucial Components of a Strong Brand Strategy

Tomorrow People

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. What is a brand strategy? 5 key aspects of a strong brand strategy.

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How your personal brand can save your career during a pandemic


Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Improve Brand Reputation. B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.

iGaming: Display Advertising Trends 2020


Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Effective mobile display advertising is essential.

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Second, content marketing is emerging as the counter weight to advertising that we hate. Can brands create stories people love? Native Advertising.

5 key programmatic advertising trends you need to know | 2021


Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive!

11 Emotional Advertising Examples Most Used by Brands


Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. AdvertisingEveryone knows that emotional marketing is difficult to do right. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself. On […].

How to Use Native Advertising as a Part of Your Content Marketing Strategy


Have you incorporated native advertising within your content marketing strategy? Considering it's one of the only forms of advertising that actually generates positive ROI, here's a quick guide to help you navigate the native advertising waters.

What Is Paid Advertising?


What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. In exchange for a fee, you can advertise your business in prime spaces. Why paid advertising? Types of paid advertising. Why paid advertising?

Why doesn’t Zoom have advertising in it?


30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-home models and distributed workforces continue to be prevalent, why wouldn’t brands start assessing video conferencing platforms as another distribution channel and opportunity to gain mindshare?

Best display advertising campaign: ATG


Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.

Online Display Advertising; An Overview & Benefits


Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales. Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing.

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social media advertising strategy: The basics. Twitter advertising strategy.

Marketing vs. Advertising: How to Maximize Your Acquisition Efforts


I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. Below, let's explore the similarities and differences between marketing and advertising. Native Advertising vs. Content Marketing.

The role of AI advertising for deep customer experience personalization


30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges.

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

50+ Statistics About LGBTQ+ Representation in Advertising


In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people.

The Lie of B2B Brand Advertising

Digital B2B Marketing

You were able to point to a few print pages or brand banners, but six weeks later, the change in awareness was nearly imperceptible. Companies like IBM and Coca-Cola have invested billions in building their brands. These budgets and experiences contribute to a brand. The average lift in brand metrics for an online campaign (available to clients of many of today’s online brand measurement providers) is just a couple of percentage points.

8 e-commerce advertising trends to boost results in 2021


E-commerce advertising trends for 2021 could be the saviour for many for brands. Especially as 2020 swept the rug out from under many brands’ feet! What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19.

The Future of Online Advertising


by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? While online ads have commonly been about delivering ads to buyers who have interacted with a brand, now there’s the ability to personalize by delivering ads based on where the person is in the buying cycle. At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Make Your Brand Stories into Heroes’ Journeys.

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What is programmatic advertising?


Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

What is: podcast advertising?


Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.