10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.
Forget demographics. It’s all about the socialgraphics
grow - Practical Marketing Solutions
JANUARY 25, 2012
Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Some of the socialgraphic data to focus on are: Internet use data —Where do these users congregate online?
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Perform competitive and market research.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
Cindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. Episode 64 of the #FIR podcast is up.
Advocates and Influencers: Differences, Uses, and Red Flags
OCTOBER 1, 2015
This isn’t a passing trend ; people have always trusted their peers more than they ever trusted brand marketing or advertising. An influencer is generally perceived to be “market-smart” in their niche, and is trusted by targeted groups of buyers. (If Focus on quality over quantity.
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block?
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Research.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
I’ve been focusing on how the buyer experience and the sales. Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Focus Group (5).