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Seven Ways to Use Social Media for Business


In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Perform competitive and market research.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz


Cindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. Episode 64 of the #FIR podcast is up.

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Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

This isn’t a passing trend ; people have always trusted their peers more than they ever trusted brand marketing or advertising. An influencer is generally perceived to be “market-smart” in their niche, and is trusted by targeted groups of buyers. (If Focus on quality over quantity.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Creates Data Gold Mine For Advertisers by MediaPost Online Media Daily. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Market research : in 2005 corporations spent more than $7.3 That doesn’t include marketing, advertising, etc. The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing. Blog this on Blogger.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

I’ve been focusing on how the buyer experience and the sales. Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Focus Group (5).