Contently

APRIL 18, 2017

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. In TV, we know how brand advertising works. Is it a static banner ad?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Hubspot

DECEMBER 12, 2014

How much money do you think you''re wasting on paid advertising? A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. How Impression Fraud Works.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Engagio

APRIL 29, 2018

Advertising is not sufficient for Account Based Marketing. Let’s get real about ads. As Michael Brenner said , “If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.” Display ads carry an average CTR of 0.1%. When Ads Do Play a Role. The results?

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100