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B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. Neither will making sure Volvo ads appear concurrently on the buyer’s smartphone, desktop web browser, TV, and trade magazine.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The UPS Store makes B2B interesting ( November 2017 ).

Trending Sources

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ).

The Single Most Important Element for Increasing B2B Lead Gen and Sales


A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Compared to the typical B2B purchase—there is no comparison.

45 Phenomenal Email and Mobile Marketing Stats


Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. 3 B2B Mobile Marketing Statistics.

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B2B Marketing Stats from HubSpot’s Marketing Data Box


Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you manage a social media account for your magazine?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


B2b vendors? B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Infographics ).

6 lessons on how NOT to market to customers

Chris Koch

All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. Many of us in B2B can be proud of how we educate our customers and prospects on the business issues they face—from current regulatory changes to future “sea changes.” Unfortunately, this one does often ring true in B2B, at least in my experience in consulting. In both B2B and B2C, we’re getting better about throwing unhappy customers a bone.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.

8 Rules For Running Online Display Ads

Modern Marketing

Buy audience, not advertising. You’re not buying advertising, you’re buying an audience,” says Kunz. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising. You might place an ad on an online aviation magazine.

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34 Compelling Content Marketing Stats and Facts


In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Marketing Magazine ).

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. billion on social media advertising in 2015.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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How Content Marketing Teams Are Evolving in 2016


Similarly, Capital One launched the Spark Business IQ digital magazine to share articles, white papers, and other small-business resources and stories, including “ The Resilience Series ,” which celebrates entrepreneurs. Its newsroom has two arms: a digital magazine and a video studio.

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How Small and Mid-Size Companies Will Practice Marketing in 2017

B2B Marketing Directions

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. B2B Marketing Marketing ROI Marketing Strategy Marketing Tactics

Earned Media: What It Is & Why You Want More of It


No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice.

7 Engaging CMO Interviews From 2016

Modern Marketing

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. At 110 years old, Xerox is the epitome of a legacy B2B business.

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an.

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

Most marketers, especially those in B2B, understand the importance of customer relationship management. I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” Although Zappos is a B2C business, their culture is built on great customer service and a shared passion for making each customer’s experience positive beyond their expectations.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements.

2013 Roundup of Marketing Miscellany

Marketing Action

The Apple iPad mini won the Grand Prix for these ads, which were placed on the back covers of several national magazines – including Time, Wired and The New Yorker. Seventeen winning B2B and B2C campaigns are analyzed and evaluated. B2B Marketing

The Top #Nifty50 Women in Technology on Twitter for 2012


” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Theory, Sex & B2B Marketing

MLT Creative

As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions. Third, read trade magazines.

3 Great B2B Uses of QR Codes


While most businesses commonly see them as a B2C tool, they can it fact be very useful for B2B in teractions , too. In B2B, anything that can be made easier or more efficient is helpful. In Print Advertising.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers.

5 Innovative Brands We Can’t Wait to See at Content Marketing World

Content Standard

Their brand newsroom, led by former executive editor of Money magazine Margaret Magnarelli, is staffed by ex-journalists. As we got into our Uber outside the Cleveland Airport, our driver turned toward the back seat and said, “You must be here for the convention.”

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

But B2B marketing automation products are largely limited to data they generate internally or import from CRM. The B2C marketing automation systems can usually attach to any data structure but rely on some other system to create it.

Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing


But as disruptive advertising grows more taboo, large corporations are taking a cue from media outlets on ways to connect with target audiences. It’s 9 a.m.

88 Expert Content Marketing Posts Worth Another Read


The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

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The fastest route to success requires lateral thinking.

Sales Engine

Most of us understand that the world of marketing has changed—B2B has gone digital. For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. And with a largely illiterate population, pictorial signs were the only logical advertising choice.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Punch Above Your Weight: Why Digital Favors David, Not Goliath


Inc Magazine ) Of course, Google has its variety of other projects—self-driving cars, Google Glass, home automation, the list goes on. It’s easy to assume that this only applies to B2C marketers, given the popularity of e-commerce. Do you know what your unfair advantage is?