B2B vs. B2C: How Content Marketing Changes by Target Audience
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. Neither will making sure Volvo ads appear concurrently on the buyer’s smartphone, desktop web browser, TV, and trade magazine.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ).
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. XEROX : Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Compared to the typical B2B purchase—there is no comparison.
Mobile Marketing: What 4 top B2B companies can teach us about mobile
B2B Lead Generation Blog
OCTOBER 7, 2013
Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world. 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.
Should your business be vlogging? Can it fit into your B2B marketing strategy?
Earnest about B2B
DECEMBER 16, 2014
The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Alfie’s audience size dwarfs today’s popular magazine readership. But, should we feel any differently in the way that we approach our B2B marketing strategies?
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you manage a social media account for your magazine?
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Infographics ).
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.
6 lessons on how NOT to market to customers
JULY 22, 2011
All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. Many of us in B2B can be proud of how we educate our customers and prospects on the business issues they face—from current regulatory changes to future “sea changes.” Unfortunately, this one does often ring true in B2B, at least in my experience in consulting. In both B2B and B2C, we’re getting better about throwing unhappy customers a bone.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Marketing Magazine ).
8 Rules For Running Online Display Ads
JULY 26, 2011
Buy audience, not advertising. You’re not buying advertising, you’re buying an audience,” says Kunz. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising. You might place an ad on an online aviation magazine.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. billion on social media advertising in 2015.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
How Content Marketing Teams Are Evolving in 2016
OCTOBER 6, 2016
Similarly, Capital One launched the Spark Business IQ digital magazine to share articles, white papers, and other small-business resources and stories, including “ The Resilience Series ,” which celebrates entrepreneurs. Its newsroom has two arms: a digital magazine and a video studio.
7 Engaging CMO Interviews From 2016
DECEMBER 27, 2016
” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. At 110 years old, Xerox is the epitome of a legacy B2B business.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice.
HOW TO: Grow your Facebook Page by 17% in 1 week!
Buzz Marketing for Technology
JANUARY 6, 2011
But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an.
Content is King in B2B Marketing, but Customers are the Power Behind the Throne
OCTOBER 21, 2011
Most marketers, especially those in B2B, understand the importance of customer relationship management. I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” Although Zappos is a B2C business, their culture is built on great customer service and a shared passion for making each customer’s experience positive beyond their expectations.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.
Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
MARCH 27, 2017
But as disruptive advertising grows more taboo, large corporations are taking a cue from media outlets on ways to connect with target audiences. It’s 9 a.m.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.
Theory, Sex & B2B Marketing
AUGUST 16, 2010
As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions. Third, read trade magazines.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.
3 Great B2B Uses of QR Codes
OCTOBER 3, 2011
While most businesses commonly see them as a B2C tool, they can it fact be very useful for B2B in teractions , too. In B2B, anything that can be made easier or more efficient is helpful. In Print Advertising.
Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
DECEMBER 8, 2011
Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.
iBeacon: The Future of Content Marketing?
Earnest about B2B
FEBRUARY 17, 2014
Think the Minority Report view of personalised advertising finally made possible. The film trailer pushed to people viewing the movie poster, the Bar Kick digital magazines, the interactive Museum guide – it’s content – all delivered in a convenient, timely and targeted way.
The fastest route to success requires lateral thinking.
JANUARY 25, 2016
Most of us understand that the world of marketing has changed—B2B has gone digital. For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software.
Beyond Marketing Automation: Building a Complete Marketing Infrastructure
Customer Experience Matrix
DECEMBER 21, 2011
But B2B marketing automation products are largely limited to data they generate internally or import from CRM. The B2C marketing automation systems can usually attach to any data structure but rely on some other system to create it.
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
MAY 11, 2016
Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. And with a largely illiterate population, pictorial signs were the only logical advertising choice.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.
Punch Above Your Weight: Why Digital Favors David, Not Goliath
JULY 5, 2016
Inc Magazine ) Of course, Google has its variety of other projects—self-driving cars, Google Glass, home automation, the list goes on. It’s easy to assume that this only applies to B2C marketers, given the popularity of e-commerce. Do you know what your unfair advantage is?