KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. With this extension, an advertiser can create a series of linkable text right underneath the main ad.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Envy

AUGUST 19, 2021

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Cyber Security Companies are spending more on PPC. PPC ads on Google and LinkedIn are often the default for cybersecurity marketing. The numbers speak for themselves. Google Ads. Cost per Lead.

PPC 115

PPC Advertising Benchmark Cost per Lead Paid Search Agency 115

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. Marketers and brands are bombarded with potential advertising and technology partnerships. In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. Ongoing Program Initiatives.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

KoMarketing Associates

AUGUST 30, 2016

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. Cost Per Click.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

BenchmarkONE

JULY 9, 2020

Investing in Google AdWords can be great for your ROI — if you know what you’re doing. It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. Advertisers earn about $2 in revenue for every dollar they spend in ads on the platform. There’s a problem, though. Know Your Keywords.

Adwords 74

Adwords Small Business Marketing Tips Business 74

KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience.

Adwords 120

Adwords Advertisements Advertising B2B 120

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. PPC Metrics. Assess your keywords.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Valasys

MAY 18, 2023

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. But what are the differences between PPC and SEO, and which strategy is right for your business? What is PPC?

Paid Content 52

Paid Content PPC Comparison SEO 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. This is where different PPC metrics come into the picture. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords.

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. All questions should start with the PPC budget. Example of brand-related advertising copy to evaluate.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. Keyword Planner. Audience Targeting.

PPC 123

PPC Budget Programs Tactics Tools 123

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. More and more businesses are spending their advertising money on Google Adwords. Why should you read this Google AdWords guide? All there stats tell us one thing.

Adwords 52

Adwords PPC ROI Google 52

Valasys

FEBRUARY 17, 2023

Introduction Digital advertising has become the preferred method for increasing website traffic and brand exposure, surpassing traditional advertising in effectiveness. And in the realm of digital advertising, there is one giant that stands out among the rest: Google. share of digital ad spending in the United States.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads. ” (Source: Search Engine Land ).

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Get Your Chinese Website Ready. Baidu only accepts local clients.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Get Your Chinese Website Ready. Baidu only accepts local clients.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

QuanticMind

JULY 12, 2019

PPC competition is a huge factor when it comes to advertising performance. Most advertisers perform paid search competitor analysis when first setting up their campaigns, but few revisit it as a long-term consideration in campaign performance. Evaluate PPC Competitor Keyword Targeting. Evaluate Ad Copy.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

Huptech Web

OCTOBER 7, 2022

What Is eCommerce PPC Management? Why Is PPC Marketing Essential For eCommerce? Pro 2: Measure Your Success With PPC Analytics. How to Find the Right PPC Agency? Choosing Huptech Web For eCommerce PPC Management. So you need to hire a PPC expert or a PPC management agency. Table Of Contents.

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Hubspot

JUNE 5, 2019

It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." The advertiser has to pay the publisher whenever a visitor interacts with the ad. Bing PPC vs. Google Ads.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

KoMarketing Associates

MARCH 13, 2014

Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. Certificate of Incorporation. Sign a Contract.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Most B2B marketers are very familiar with Adwords Scheduling. Scheduling.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Most B2B marketers are very familiar with Adwords Scheduling. Scheduling.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

LeadSquared

OCTOBER 25, 2016

Why is PPC advertising so popular? PPC, on the other hand, is one of the easiest and quickest ways to put advertisements in front of targeted audiences searching about something related to your business. Here’s what you need to know about PPC Advertising for Beginners. How PPC Advertising Works.

PPC 52

PPC Advertisements Advertising Landing Pages 52

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. For example, are more consumer oriented advertising entering the space? The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120