8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Search Engine Journal

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. Digital Advertising Paid SearchLearn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

A Complete Guide to SEM (Paid Search)


If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! Jump to a section: What is SEM? Why SEM Works for Businesses. Search Advertising Platforms. Search Advertising Trends & Statistics. How to Build a Solid Search Advertising Strategy. Essential Tools for Your SEM Campaign. SEM Mistakes to Avoid. Competing in the Search Advertising Market. Taking SEM to the Next Level.

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Must-Knows When Using Paid Advertising for Architecture Firms

Navigate the Channel

When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. And one of the best methods is still paid advertising. What is Pay-Per-Click (PPC) Advertising? Digital Marketing SEM

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What is digital advertising and why is it so important?


Companies also needed to change their communications, and knowing what is digital advertising has become essential. All of this was taken into account by companies and, therefore, digital advertising has become very important. Let’s talk about: What is digital advertising?

Breaking Down the Barriers to Scaling Personalization in Advertising


In fact, 27% of marketers say data is a key obstacle to personalization in advertising. . Utilizing identity data to track leads and personalize your advertising strategy is incredibly valuable. Personalization in advertising doesn’t have to be an all or nothing strategy.

SEM Platforms and How They Differ


While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns


For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? Paid Search refers to those “sponsored” advertisements you see at the top and right side of Google, Bing, and the rest. Try out some paid search advertising and follow the SEO best practices [PDF]. The post The Difference Between SEO & SEM appeared first on Puzzle Marketer.

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So what is native advertising?


Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content.

5 Advanced SEM Strategies for Businesses


Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online AdvertisingThe reason is simple.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage


Once considered a soft option for PPC advertising, Bing Ads now offers a wide array of opportunities for advertisers to reach their desired audiences and drive meaningful revenue. Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads.

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SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know


How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? So, for those running SEM advertising for Black Friday…what do you need to know? What does that mean for your SEM advertising campaigns for Black Friday and Cyber Monday?

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Small Business Guide to SEM


Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. SEM Small BusinessBusiness success doesn’t happen overnight. It takes a solid strategy to grow your small business.

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Five SEM Highlights of 2018


Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. The post Five SEM Highlights of 2018 appeared first on QuanticMind.

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing


Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. Advertising Best Practices

Top 15 Advertising Agencies in Australia


Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Hence, this list of the best advertising agencies in Australia that might help you on your quest.

SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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How to Develop a SEM Plan That Works for Your Brand


Paid Advertising SEM“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B


?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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How to Steal Customers the Right Way with Search Advertising


Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more relevant and timely communications. Paid Advertising SEMThe concept relatively basic, but that means almost all companies do it—including your competitors.

Q&A:The future of display advertising


Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival? Keven Lee: There are many factors driving the display advertising revival. How do you see display advertising evolving over the next five years?

Using the Right Data To Fuel Your Paid Advertising


Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. Facebook advertising has allowed you to target specific demographics such as age, sex, marital status, education, and interests for several years now.… … Read the rest The post Using the Right Data To Fuel Your Paid Advertising appeared first on Fathom.

Think Beyond PPC, Invest in Revenue-Per-Click Advertising


SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. At their core, the most successful SEM programs will be utilizing an arsenal of relevant, high search volume keywords that target key audience sectors and drive meaningful returns. What should you do to scale up your SEM efforts?

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Top 15 Advertising Agencies in Westcoast, USA


Top 15 Advertising Agencies in Westcoast, USA. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Hiring an agency that answers to all of your advertising needs. Top Advertising Agencies in Westcoast, USA, That You Need To Check Out.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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The SEM Guide to Researching and Selecting Keywords


Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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SEM Optimization Techniques: Are You Overpaying Google? [eBook]


SEM bidding optimization is the most significant way to achieve peak performance in paid search. A number of techniques and tools are available to help advertisers take on this challenge, but there are strengths and weaknesses among these. Manual bidding is a powerful technique that gives the advertiser control, but at the expense of effort. This data is the key and the fuel to unlock and boost SEM. Learn More About SEM Optimization Techniques and PPC Bidding.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance


In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Advertisers can utilize remarketing ads in either text ad or display ad format to communicate to their custom created audience. Remarketing has proven to work well because it gives advertisers the control to create ads based on visitor behavior. Bing is often overlooked by advertisers and eclipsed by Google Ads in the world of search.

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6 Free Tools That Make SEM a Breeze


Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business? What’s the difference between the various ad formats? How can you avoid sky-high bid prices while still optimizing ad performance?

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How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume


Learn how a leading specialty retailer massively lifted paid search performance with a predictive advertising management platform that increased revenue, volume and profits with smart automation that offers a unique combination of data science and machine learning. Rather than attempting to manually manage its keyword portfolio, Lear Capital used QuanticMind’s intelligent automation to manage the company’s bidding for paid search advertising.

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How to Avoid Underspending and Overspending Your SEM Budget


Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. Probably the most common reason for SEM budget underspending is setting your budget too low. Another common reason you might underspend your SEM budget is if your conversion rate is too low.

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Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution


A great many search marketers can attest that in the modern, highly competitive world of PPC advertising, it is difficult to drive consistent and unwavering growth. The SEM team at 1-800-Dentist knew it was time for the latter. Once 1-800 Dentist came aboard, they soon learned why a global community of data-driven marketers rely on QuanticMind to anticipate and execute the best and most granular advertising investments.

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14 Fortuitous SEO and SEM Stats and Facts


Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. 59% also use paid search / SEM. Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets.

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