Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Market Just how big is the video streaming market? In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. What is Audio Advertising? trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave?

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Paid Search Agency 119

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Social media advertising strategy: The basics.

Social Media 142

Social Media Resources Advertisements Advertising 142

QuanticMind

AUGUST 16, 2023

This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who social media marketers are currently in the ring with. Shots fired!

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. However, as updates on the platforms arise, many are unaware of them and how it impacts advertising campaigns. It’s no secret. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). So, where does business-to-business (B2B) advertising fit into this strategy?

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. So here’s what you need to know about programmatic advertising. Was it the creative?

Advertising Agencies 119

Advertising Agencies Paid Content Cost Per Thousand Advertisements 119

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. What this means for marketers. introduces CTV reach for linear TV advertisers appeared first on MarTech. Today, Simpli.fi

Advertising Agencies 88

Advertising Agencies Advertisements Advertising Paid Search Agency 88

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales.

Advertising Agencies 120

Advertising Agencies Advertising Channels Advertisements Advertising 120

QuanticMind

SEPTEMBER 22, 2023

For brewers, the process of crafting a beer that both adheres to these standards and stands out from the competition requires careful planning and attention to detail—sound familiar, digital marketers? Tradition looms large at Oktoberfest, but at the same time, change is a constant (again: Sound familiar, digital marketers?).

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. You are much more engaged at that point, and for marketers, the chance to grab the attention of a focused reader is valuable.”

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

Advertisements 112

Advertisements Advertising Marketing Attribution Digital Transformation 112

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

QuanticMind

JULY 14, 2023

Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. As a result, there are more in-market auto shoppers during the holiday season.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Get the daily newsletter digital marketers rely on. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. Why we care.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Accessibility.

API 108

API Doubleclick Google Marketing Analytics Tools 108

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) The market becomes very saturated, so CPMs tend to increase, which in turn reduces your share of voice.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Navigate the Channel

NOVEMBER 17, 2023

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. FAQs What is digital advertising, and how can it benefit my business?

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Social ads require thorough planning.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

PureB2B

MAY 30, 2022

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business. What is B2B Marketing? What is B2B Advertising? What Differentiates Them?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Allow us to explain… 1. Unused assets?

Display 98

Display Advertising Agencies Advertisements Advertising 98

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. In the US, 80% of people play video games, resulting in a video game market size of $97.67 As such, there are an estimated 3.09 billion (2022).

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Valasys

JANUARY 31, 2024

Pay-per-click advertising has been shown to increase organic click-through rates. PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked. As of right now, Google Ads is the industry standard for search advertising.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40