Remove advertisement
article thumbnail

Edgemesh announces new feature to fight ad and click fraud

Martech

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

article thumbnail

Online Display Advertising; An Overview & Benefits

NuSpark Consulting

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. Think of display ads like Billboards or outdoor advertising in a sense. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign.

Display 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

article thumbnail

Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. So, there you have it – our not-so-glamorous take on display advertising. Why the hush-hush? Not the most trustworthy bunch. Are they hiding?

Display 52
article thumbnail

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

article thumbnail

This week’s AI-powered martech features, products and platforms

Martech

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 Get MarTech!

Features 116