B2B advertising from the past

Sales Lead Insights

Click on one of the categories in the Vintage Ad Browser , and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.

Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

16 B2B print advertising tips

Sales Lead Insights

Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? This kind of advertising may do a lot to improve the company’s image, but these ads don’t generate sales leads. If leads are what you want, focus your advertising’s message on the benefits and applications of your products or services. Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in.

Essential online advertising trends | 2021

Bannerflow

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.

What Are Display Ads? Display Advertising Explained

SEMrush

Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work? Display Advertising

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. Not everything you publish is worth advertising.

5 Social Media Advertising Trends | 2021

Bannerflow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising.

Should You Advertise on TikTok?

Biznology

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. ” The Data Shows Content Marketing Beats Advertising.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

A connected journey should be the only journey in the new world of advertising

AcuityAds

The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc. Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study

B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising

What is: native advertising

Choozle

Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and content-driven way.

Great marketing and advertising quotations

Sales Lead Insights

Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” “Advertising is salesmanship mass produced. No one would bother to use Advertising if he could talk to all his prospects face-to-face. “Advertising is, actually, a simple phenomenon in terms of economics.

illumin is Advertising Automation

AcuityAds

For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […].

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.

iGaming: Display Advertising Trends 2020

Bannerflow

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

Best Display Advertising Campaign of 2020

Bannerflow

These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Congratulations on winning Bannerflow’s Best Display Advertising Campaign of 2020!

5 key programmatic advertising trends you need to know | 2021

Bannerflow

Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive!

Best display advertising campaign: ATG

Bannerflow

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.

Best Display Advertising Campaign: Nextory

Bannerflow

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.

What is: search advertising?

Choozle

Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. Jump to: What is search advertising? How does search advertising work? Benefits of search advertising.

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy

Print Advertising vs. Online Advertising

Direct Response Coach

If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising

What is Comparative Advertising? [+ Examples]

Hubspot

Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.

Best practices for digital advertising creative

Choozle

Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The post Best practices for digital advertising creative appeared first on Choozle: Digital Advertising Made Easy.

The Essential Marketer’s Guide to Advertising in Gaming

Bannerflow

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

The Future of Online Advertising

Oracle

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Online 213

5 powerful reasons to automate your digital advertising production

Bannerflow

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! Firstly, what is automation in digital advertising? And what exactly are the reasons that make automation so essential for the production of digital advertising?