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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. If that doesn’t convince you of the futility of online advertising, maybe this will: Just 7% of consumers find them compelling. The Cost Vs. Benefit of Online Advertising. Another $1.1

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.

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What’s Trending in Marketing for August 2020

Stevens & Tate

Hulu Launches Beta for Self-Serve Advertising Platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

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