Take back advertising revenues: digital boundaries can serve millions and earn billions
OCTOBER 9, 2017
If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Antivirus and firewalls: viruses, spyware, Trojan horses, and some tracking cookies make “going online” risky. Lesson for leaders.