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Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. Read More: The Premium MAT Release] 5.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. More social media consumption was one answer, with Facebook and Youtube heading the list.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. ImageCreator. Morale improves.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Proactively plan for crisis management.

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How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Staff planning ensures you have the right people in place at the right time to support forecasted business growth. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. I realized early in my career that PR firms would become obsolete.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? Also known as healthcare communications agencies or MedComms agencies).