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Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

But it’s still a milestone in the on-going evolution of the marketing industry. For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. It will be right at home with an agency parent. This makes total sense.

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The End of Third-Party Cookies — An Opportunity?

MindFire

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. It was a natural extension for them.

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5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

There’s been a resurgence in the use of print advertisements and direct marketing material, and it’s paying off—bringing in approximately 27% and 26% of sales and marketing leads, respectively. Consider a print advertising or direct mail marketing strategy in addition to your digital marketing techniques.

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choozlechat: Agency strategy with Jeff Jones, McCulloch

Choozle

When growing your agency, self-service media buying was your first instinct. Ability to make additional revenue through expanded agency digital services. What are some long-term benefits of using Choozle at your agency? What marketing strategies do you use for your clients? Control of campaign setup and optimization.

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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. They did move from direct mail to email, but those are pretty much the same thing.

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Who Will Win the War for TV Ad Dollars?

Contently

Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful.