Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.
Customer Experience Matrix
JULY 3, 2018
But it’s still a milestone in the on-going evolution of the marketing industry. For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. It will be right at home with an agency parent. This makes total sense.
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