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Can Accenture Take Over Advertising?

Contently

To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. How big are digital agencies born of strategic consultancy firms? B2B Media Accenture agencies Consultancies

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Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

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Trending Sources

Smart Agencies are Investing in Technology

ActiveDEMAND

Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology.

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3 Beer Brands Brewing Great Social Media Campaigns

Contently

Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. beer brands based on their social media presence.

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5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. What is online display advertising? So, what exactly is online display advertising? Why choose display advertising? Step 3: Buy Media.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Advertising isn’t the answer to your brand dilemmas.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. What made this campaign remarkable?

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Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. Start small with advertising.

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What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Advertising.

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Traditional Advertising: Game or Gamble?

Tomorrow People

Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. This is surprising when there are new and more effective ways to monitor and track the impact of marketing and advertising , while it’s live.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. The Basics of Advertising on Facebook by Practical eCommerce.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too.

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Overcoming Your Fear of Social Media

MLT Creative

Being active in social media requires self-confidence. When we engage in social media, we are putting our voices out there and opening them up to a world of responses — many of whi ch are outside of the social in-group to which we ’re accustomed.

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Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Media Life Magazine has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example.

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Here's An Industry Comparison Of The Most Widely Used Marketing Channels

bizible

This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Consumer Goods And Services Invest Heavily In Paid Media.

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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

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A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

” The disciplines of marketing and technology have converged, and CMOs are in need of partner agencies that possess proficiency in both data management and experience-creation to help define and lead this agenda. ” This is a disadvantage to both CMOs and agencies.

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Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Many advertisers are drawing a line in the sand. Among other things, some of its agencies were receiving kickbacks from media companies.

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Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Media Life Magazine has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example.

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7 Engaging CMO Interviews From 2016

Modern Marketing

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. You make the best media plan you can come up with.” Read the full story on Campaign Live.

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Is There an Alternative to Traditional Advertising?

Tomorrow People

There’s a big difference between traditional advertising and newer approaches. For a long time, companies have relied on the one hit wonder or short term campaign approaches of traditional advertising options - covering all kinds of media advertising and the big advertising agency extravaganza. So what are the new options overtaking advertising right now?

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Agencies Under Pressure to be More Digital

Act-On

For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Digital Work Drives Agency Growth. PR agencies grew 5.3% Digital agencies grew an average of 9.8%

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What Is Content Marketing? It’s Starts With Culture!

B2B Marketing Insider

No one is sitting around and waiting for a “campaign” with an “offer”. It is not a campaign. The brands that are able to break through all the clutter and noise in our information-saturated society is not the one with the biggest budget, or the fanciest advertising agency.

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity. Marketing Agency Daily

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KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”

KEO Marketing

October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. During the session, Kloefkorn will discuss recent changes with Google, LinkedIn, Twitter and other online digital and advertising platforms.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Is this the final answer to social media measurement?

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Is Traditional Advertising a Thing of The Past?

Tomorrow People

Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.

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The Rise of the Unread: How to Avoid the Burial of Your Content

Modern Marketing

Truly great content can work on many different channels and in different campaigns, creating a common, interlinking thread that is shareable and lives on beyond initial release. Winning content campaigns absolutely have to encourage sharing and interaction.

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How Content Helps the UK’s Biggest Grocery Stores Corner the Market

Contently

Lidl has focused its advertising on products while Aldi has concentrated on price comparisons. To avoid being drawn into a price war, the established players have responded with campaigns that focus on helping and inspiring their customers.

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Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Dubbed “sadvertising,” this type of tug-at-the-heartstrings advertising has grown recently as a marketing trend. Brands and agencies have come to realize that this is a way to fill that void.” If given a choice, I’ll always skip an ad versus sit through it.

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Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. In many ways it was an inspired campaign.

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Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Consider Sitewire , an advertising agency in Arizona with a Twitter account ( @sitewireagency ) that has been updated twice in the last month. a Boston agency that closed in April. In many ways it was an inspired campaign.

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Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”

KEO Marketing

February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. Under her leadership, the KEO Marketing team has created and executed award-winning marketing campaigns across the US and in more than 100 countries around the world.

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Can social media be the new white hat SEO technique?

Biznology

When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. Long story short, we were—and are—routinely earning a couple hundred-a-month to a couple thousand-a-year earned media mentions for out clients. Image via CrunchBase.

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Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Did the campaign reach the intended audience? Campaign impact on overall business goals.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave.

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The Little-Known Stories Behind 8 Iconic Packaging Designs

Hubspot

Even in the age of social media, product packing and "shelf-presence" is still important for brands to get (and remain) in the consumer consciousness. To introduce this new concept to consumers, Morton brought on advertising agency N.W. Marketing Agency Daily

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The Top 5 Super Bowl-Themed Marketing Stories of the Week

Hubspot

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. For advertisers, it challenges the effectiveness of those $3.8

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Why Improv Comedy Is the Next Big Marketing Trend

Contently

“I work at an ad agency,” he responds. “Oh crap, that’s terrible,” she says, “everyone works in advertising.” Though this sounds like a night at a basement club or a black-box theater, it’s actually the atrium of a Manhattan ad agency.

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Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era.

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