Remove advertisement advertising-agency behavior creative
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

article thumbnail

Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

Image Source: Agency Analytics The dashboard is more complex, and finding your way around can be a maze. Overcoming GA4’s challenges is about adapting, learning, and sometimes, a bit of creative problem-solving. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.”

article thumbnail

Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

article thumbnail

How brands should react to market slowdowns

Martech

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

article thumbnail

Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.