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ViewPoint
FEBRUARY 24, 2016
From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.".
MLT Creative
JULY 30, 2010
With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. Along these same lines, the second hardest part is keeping the client engaged so they can sustain their inbound activity by continually creating fresh content.
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MLT Creative
SEPTEMBER 22, 2011
As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu.
MLT Creative
JANUARY 12, 2011
Remembering a super ad, agency and guy. Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders. Is Twitter's Sun Setting or Rising for B-to-B Marketers? A B2B Marketing Idea Takes Flight On Twitter.
MLT Creative
NOVEMBER 16, 2010
This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them. The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. How do you measure the effectiveness of social media in your organization?
MLT Creative
MAY 27, 2011
Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show.
MLT Creative
JANUARY 18, 2012
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.
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