Why Agencies Should Abandon Advertising and Invest in Owned Media
Hubspot
MARCH 21, 2017
It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. If that doesn’t convince you of the futility of online advertising, maybe this will: Just 7% of consumers find them compelling. The Cost Vs. Benefit of Online Advertising. Another $1.1
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