Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Think Google Adsense and Facebook Audience Network. With over 9,000 vendors and 11,000 contacts, Basis has one of the largest inventories in the market. So what about ad networks? Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Basis by Centro.
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