Remove vendor
article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Think Google Adsense and Facebook Audience Network. With over 9,000 vendors and 11,000 contacts, Basis has one of the largest inventories in the market. So what about ad networks? Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Basis by Centro.

Buy 83
article thumbnail

What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

4 Top Ad Exchanges: Vendor Landscape. 4 Top Ad Exchanges: Vendor Landscape. Currently, the most popular exchange, Google Ad Exchange provides publishers access to all the advertisers in AdSense as well as additional premium/big brand advertisers. How Do Ad Exchanges Work? 3 Most Popular Types of Ad Exchanges. Google Ad Exchange.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The essential guide to publishing display advertising using Google

Bannerflow

When you advertise on GDN, which has approximately 2 million sites, you have access to Google’s inventory across the Google AdSense network and YouTube. You can use videos in your creatives as long as videos are hosted from an approved vendor (for example, Bannerflow). MB as long as initial load is no more than 150 KB.

Display 98
article thumbnail

Google+ on its Third Birthday

Biznology

The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. Even Google understands not to bite the hand that feeds them. The Church of Google+.