Remove long-tail vertical
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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

In this case, we recommend looking at percentage of the long tail keywords with clicks. Non-brand head terms are expensive in this space, so the more you can extract value from the long tail, the better. Please see the industry benchmarks for your specific vertical. Too high a percentage means waste.

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My social media marketing posts from 2011

Biznology

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. It’s also living proof of Rule 34.